diff --git a/docs/user/analytics.rst b/docs/user/analytics.rst
deleted file mode 100644
index 314999b3717..00000000000
--- a/docs/user/analytics.rst
+++ /dev/null
@@ -1,29 +0,0 @@
-How to use traffic analytics
-============================
-
-This guide covers traffic analytics for your documentation project provided through Read the Docs Addons.
-
-Traffic Analytics lets you see *which* documents your users are reading.
-This allows you to understand how your documentation is being used,
-so you can focus on expanding and updating parts people are reading most.
-
-To see a list of the top pages from the last month,
-go to the :guilabel:`Admin` tab of your project,
-and then click on :guilabel:`Traffic Analytics`.
-
-.. figure:: /_static/images/addons-analytics.png
- :width: 50%
- :align: center
- :alt: Traffic analytics demo
-
- Traffic analytics demo
-
-You can also access analytics data from :doc:`search results `.
-
-.. note::
-
- The amount of analytics data stored for download depends which site you're using:
-
- * On the Community site, the last 90 days are stored.
- * On the Commercial one, it goes from 30 to infinite storage
- (check out `the pricing page `_).
diff --git a/docs/user/guides/content/index.rst b/docs/user/guides/content/index.rst
index 62f9851c622..7e28cf39d29 100644
--- a/docs/user/guides/content/index.rst
+++ b/docs/user/guides/content/index.rst
@@ -34,7 +34,7 @@ How-to guides: content, themes and SEO
⏩️ :doc:`Enabling offline formats `
This guide provides step-by-step instructions to enabling offline formats of your documentation.
-⏩️ :doc:`Using search analytics `
+⏩️ :doc:`Using search analytics `
In this guide, you can learn to use Read the Docs' built-in search analytics for your documentation project.
⏩️ :doc:`Adding custom CSS or JavaScript to Sphinx documentation `
@@ -58,7 +58,7 @@ How-to guides: content, themes and SEO
Search engine optimization (SEO) for documentation projects
Using traffic analytics
- Using search analytics
+ Using search analytics
Enabling offline formats
Embedding content from your documentation
Managing translations for Sphinx projects
diff --git a/docs/user/guides/setup/monorepo.rst b/docs/user/guides/setup/monorepo.rst
index d376afc175d..ece6faa4c19 100644
--- a/docs/user/guides/setup/monorepo.rst
+++ b/docs/user/guides/setup/monorepo.rst
@@ -70,7 +70,7 @@ For each project, it's now possible to configure:
* :doc:`Custom redirect rules `
* :doc:`Custom domains `
* :doc:`Automation rules `
-* :doc:`Traffic and search analytics `
+* :doc:`Traffic analytics `
* Additional documentation tools with individual :doc:`build processes `:
One project might use :doc:`Sphinx `,
while another project setup might use `Asciidoctor `__.
diff --git a/docs/user/index.rst b/docs/user/index.rst
index 4f339f66773..17724383e61 100644
--- a/docs/user/index.rst
+++ b/docs/user/index.rst
@@ -70,7 +70,8 @@ Read the Docs: documentation simplified
:caption: Maintaining projects
/user-defined-redirects
- /reference/analytics
+ /traffic-analytics
+ /search-analytics
/security-log
/badges
/explanation/documentation-structure
@@ -210,7 +211,7 @@ Keep your documentation up to date:
:doc:`/user-defined-redirects`
Redirect your old URLs to new ones.
-:doc:`/reference/analytics`
+:doc:`/traffic-analytics`
Learn more about how users are interacting with your documentation.
:doc:`/security-log`
diff --git a/docs/user/reference/analytics.rst b/docs/user/reference/analytics.rst
deleted file mode 100644
index f972b564eca..00000000000
--- a/docs/user/reference/analytics.rst
+++ /dev/null
@@ -1,41 +0,0 @@
-.. TODO: Break these our into separate pages, and combine with Guides for fuller content
-
-Analytics for search and traffic
-================================
-
-Read the Docs supports analytics for search and traffic.
-When someone reads your documentation,
-we collect data about the vist and the referer
-with full respect of the privacy of the visitor.
-
-
-Traffic analytics
------------------
-
-Read the Docs aggregates statistics about visits to your documentation.
-This is mainly information about how often pages are viewed,
-and which return a `404 Not Found` error code.
-
-Traffic Analytics lets you see *which* documents your users are reading.
-This allows you to understand how your documentation is being used,
-so you can focus on expanding and updating parts people are reading most.
-
-If you require more detailed analytics it's possible to customize your documentation to include other analytics tools.
-
-Learn more in :doc:`/analytics`.
-
-
-Search analytics
-----------------
-
-When someone visits your documentation and uses the built-in :doc:`server side search ` feature,
-Read the Docs will collect analytics on their search term.
-
-Those are aggregated into a simple view of the
-"Top queries in the past 30 days".
-You can also download this data.
-
-This is helpful to optimize your documentation in alignment with your readers' interests.
-You can discover new trends and expand your documentation to new needs.
-
-Learn more in :doc:`/guides/search-analytics`.
diff --git a/docs/user/reference/features.rst b/docs/user/reference/features.rst
index 7b2e4ded43a..2e15f9c980a 100644
--- a/docs/user/reference/features.rst
+++ b/docs/user/reference/features.rst
@@ -31,10 +31,11 @@ Feature reference
⏩️ :doc:`/build-notifications`
Build notifications can alert you when your builds fail so you can take immediate action.
-⏩️ :doc:`/reference/analytics`
- Traffic and Search analytics are built into the platform.
- This allows you to easily see what the most popular pages are,
- and what people are searching for.
+⏩️ :doc:`/traffic-analytics`
+ Traffic analytics help you understand how your documentation is being used.
+
+⏩️ :doc:`/search-analytics`
+ Search analytics allow you to see what your users are searching for.
⏩️ :doc:`/user-defined-redirects`
Projects may define their own custom URL redirects,
diff --git a/docs/user/guides/search-analytics.rst b/docs/user/search-analytics.rst
similarity index 62%
rename from docs/user/guides/search-analytics.rst
rename to docs/user/search-analytics.rst
index 4c3c8865743..5d57b08b903 100644
--- a/docs/user/guides/search-analytics.rst
+++ b/docs/user/search-analytics.rst
@@ -1,7 +1,18 @@
-How to use search analytics
-===========================
+Search analytics
+================
-In this guide, you can learn to use Read the Docs' built-in search analytics for your documentation project.
+When someone visits your documentation and uses the built-in :doc:`server side search ` feature,
+Read the Docs will collect analytics on their search queries.
+
+These are aggregated into a simple view of the
+"Top queries in the past 30 days".
+You can also download this data.
+
+This is helpful to optimize your documentation in alignment with your readers' interests.
+You can discover new trends and expand your documentation to new needs.
+
+Using search analytics
+----------------------
To see a list of the top queries and an overview from the last month,
go to the :guilabel:`Admin` tab of your project,
@@ -39,3 +50,19 @@ The number of times the query has been used in a search is displayed as the **se
In **Daily search totals**, you can see trends that might match special events in your project's publicity.
If you wish to analyze these numbers in details, click :guilabel:`Download all data`
to get a CSV formatted file with all available search analytics.
+
+Data storage
+------------
+
+The duration of analytics data stored depends on which site you're using:
+
+* On |org_brand|, the last 90 days are stored.
+* On |com_brand|, storage duration starts at 30 days and increases with plan level.
+
+.. seealso::
+
+ `Our plan pricing `_
+ Compare our plan pricing and analytics storage duration.
+
+ :doc:`/traffic-analytics`
+ See how users are using your documentation.
diff --git a/docs/user/server-side-search/index.rst b/docs/user/server-side-search/index.rst
index 36df7b3aa05..ba89a5073c1 100644
--- a/docs/user/server-side-search/index.rst
+++ b/docs/user/server-side-search/index.rst
@@ -62,7 +62,7 @@ API
Analytics
Know what your users are searching for.
- See :doc:`/guides/search-analytics`
+ See :doc:`/search-analytics`
.. _"full-text search": https://docs.readthedocs.io/en/latest/search.html?q=%22full-text+search%22
.. _"project:docs project:dev search": https://docs.readthedocs.io/en/latest/search.html?q=project:docs+project:dev+search
@@ -72,7 +72,7 @@ Analytics
:align: center
:alt: Search analytics demo
- Search analytics demo. Read more in :doc:`/guides/search-analytics`.
+ Search analytics demo. Read more in :doc:`/search-analytics`.
.. _Elasticsearch: https://www.elastic.co/products/elasticsearch
diff --git a/docs/user/traffic-analytics.rst b/docs/user/traffic-analytics.rst
new file mode 100644
index 00000000000..eaf64f5bbdc
--- /dev/null
+++ b/docs/user/traffic-analytics.rst
@@ -0,0 +1,45 @@
+Traffic analytics
+=================
+
+Read the Docs aggregates statistics about visits to your documentation.
+This is mainly information about how often pages are viewed,
+and which return a `404 Not Found` error code.
+
+Traffic analytics let you see *which* documents your users are reading.
+This allows you to understand how your documentation is being used,
+so you can focus on expanding and updating parts people are reading most.
+
+To see a list of the top pages from the last month,
+go to the :guilabel:`Admin` tab of your project,
+and then click on :guilabel:`Traffic analytics`.
+
+.. figure:: /_static/images/addons-analytics.png
+ :width: 50%
+ :align: center
+ :alt: Traffic analytics demo
+
+ Traffic analytics demo
+
+Enabling traffic analytics
+--------------------------
+
+#. Go to the new :term:`dashboard`:
+#. Click on a project name.
+#. Go to :guilabel:`Settings`, then in the left bar, go to :guilabel:`Addons`.
+#. Go to :guilabel:`Analytics` and check :guilabel:`Analytics enabled`.
+
+Data storage
+------------
+
+The duration of analytics data stored depends on which site you're using:
+
+* On |org_brand|, the last 90 days are stored.
+* On |com_brand|, storage duration starts at 30 days and increases with plan level.
+
+.. seealso::
+
+ `Our plan pricing `_
+ Compare our plan pricing and analytics storage duration.
+
+ :doc:`/search-analytics`
+ See what users are searching for in your documentation.
diff --git a/docs/user/tutorial/index.rst b/docs/user/tutorial/index.rst
index 51ea4b37a4e..abae02b9c92 100644
--- a/docs/user/tutorial/index.rst
+++ b/docs/user/tutorial/index.rst
@@ -550,7 +550,7 @@ and click the :guilabel:`Download all data` button.
Understanding search analytics
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-As well as traffic analytics, Read the Docs shows :doc:`what terms your readers are searching for `.
+As well as traffic analytics, Read the Docs shows :doc:`what terms your readers are searching for `.
This can inform decisions on what areas to focus on,
or what parts of your project are less understood or more difficult to find.