diff --git a/test/testenv/bootstrapclusterproviders.go b/test/testenv/bootstrapclusterproviders.go
index c50c7f34..6c43f031 100644
--- a/test/testenv/bootstrapclusterproviders.go
+++ b/test/testenv/bootstrapclusterproviders.go
@@ -18,6 +18,8 @@ package testenv
 
 import (
 	"context"
+	"os"
+	"strings"
 
 	. "github.com/onsi/ginkgo/v2"
 	. "github.com/onsi/gomega"
@@ -38,6 +40,16 @@ func EKSBootsrapCluster(ctx context.Context, config *clusterctl.E2EConfig, clust
 	region := config.Variables["KUBERNETES_MANAGEMENT_AWS_REGION"]
 	Expect(region).ToNot(BeEmpty(), "KUBERNETES_MANAGEMENT_AWS_REGION must be set in the e2e config")
 
+	By("Overriding default image tags if needed")
+	imageTag := os.Getenv("TAG")
+
+	if len(imageTag) > 0 {
+		for i := range config.Images {
+			image := &config.Images[i]
+			image.Name = strings.ReplaceAll(image.Name, "v0.0.1", imageTag)
+		}
+	}
+
 	eksCreateResult := &CreateEKSBootstrapClusterAndValidateImagesInputResult{}
 	CreateEKSBootstrapClusterAndValidateImages(ctx, CreateEKSBootstrapClusterAndValidateImagesInput{
 		Name:       clusterName,