This data analysis examines website traffic data from 2 web page variations using A/B testing to try to determine which page (if any) performs better with respect to conversions.
This work was presented at the Data Science meetup 'Sussex Data Science' on 20th September 2018
https://www.meetup.com/SussexDataScience/events/253842115/
The presentation slides for this can be found here:
https://docs.google.com/presentation/d/196Q7K9AXkRR8H1odKgfdflz5wvH8n5_SS8eyl0fYZ3I/edit#slide=id.p