SUMMARY.md

Table of contents

• R for SEO - The Cookbook
• What is this?
• Using R for SEO, What to expect?
• Getting started

Crawl and extract data

• What's crawling and why is it useful?
• Download and check XML sitemaps
• Crawling with rvest
• Website Crawling and SEO extraction with Rcrawler
• Perform automatic browser tests with RSelenium

Grabbing data from APIs

• Grab Google Analytics Data x
• Grab 'DataForSeo' API data x
• Grab Google Search Console Data x
• Grab 'ahrefs' API data x
• Grab Google Custom search API Data x
• Send requests to the Google Indexing API using googleAuthR
• other APIs x

Export and read Data

• Send and read SEO data to Excel/CSV
• Send your data by email x
• Send and read SEO data to Google Sheet x

data wrangling & analysis

• Join Craw data with Google Analytics Data
• Count words, n-grams, shingles x
• Hunt down keyword cannibalization
• Duplicate content analysis x
• Compute ‘Internal Page Rank’
• SEO traffic Forecast x
• URLs categorization
• Track SEO active pages percentage over time x

Data Viz

• Why this is important? x
• Use Esquisse to create plots quickly

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• Explore data with rPivotTable

Resources

• Launch an R script using github actions
• Types / Class & packages x
• Datasets x
• SEO Tools x
• SEO & R People x
• Execute R code online
• useful SEO XPath's & CSS selectors X