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Python for Marketing (pymarketing)

Getting started

Note for newcomers:: We're going to use PIP and Virtualenv to create a separate 'sandbox' environment to install things into. Why? Well Python comes pre-installed on OSX and installing into the main environment can create clashes. You can also run multiple Virtualenv environments on the same computer, at the same time if needed.

There are mixed opinions about which to install first. For now, it's simplest to install PIP and then Virtualenv

OSX instructions

  1. Open up a new Terminal window

  2. Type:

    sudo easy_install pip

  3. You should be asked for your Mac's admin password.

  4. After installation, type:

    pip install virtualenv

  5. Once Virtualenv has installed you're almost ready. Head to your home directory (cd ~/) and create a new folder called Code:

    mkdir Code

    This is where you will house all of your coding files. If you'd rather rename this to something else you can, it's just a recommendation for newcomers without an existing setup.

  6. Create a new subfolder in Code called Virtualenv:

    cd Code

    mkdir Virtualenv

    This is where you will install your first and any future Virtualenv environments.

  7. Make Virtualenv your current directory (type: cd ~/Code/Virtualenvs) and you're ready to create your first Virtualenv.

  8. In the Terminal, type:

    virtualenv pymarketing

    This will create a new, empty, virtualenv to install everything into in future.

  9. Once that's done, you'll know it's worked because your Terminal lines will be prefixed with the name (pymarketing).

    That's the generic stuff done. You can do similar for future environments - none of this is specific to Python for Marketing, except for the names we used. You're now ready to start intalling the pymarketing package:

    TODO: Add instructions on how to deactivate and reactivate the Virtualenv from the Virtualenvwrapper page

  10. In the same Terminal window, enter the following line to install this package from GitHub:

    pip install git+https://github.com/philsheard/pymarketing.git

  11. Once the installation is complete, you will need to install all the other packages we'll be using - these are called 'dependencies' in Python. In future installs, this will happen automatically buy I need to work out how. Make sure your virtualenv is still active and then type: pip install -r ~/Code/Virtualenv/pymarketing/lib/python2.7/site-packages/pymarketing/requirements.txt. This will install a long list of packages we'll be using at various times. It's a lot, and some may not be used for a while, but as a newcomer this is easier than finding each one independently.

  12. If that all worked, you should be able to run the following commands: cd ~/Code/Virtualenv/pymarketing/lib/python2.7/site-packages/pymarketing/notebooks/

    ipython notebook

  13. The IPython Notebook should open in a new window on your default browser. Open the first sample notebook (Sample_notebook.ipynb) and we're off.