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<!DOCTYPE html>
<!--
Google I/O 2011 HTML slides template
Created by Luke Mahé ([email protected])
and Marcin Wichary ([email protected]).
URL: http://go/io-html-slides
-->
<html>
<head>
<title>Google I/O</title>
<meta charset='utf-8' />
<script
src='slides.js'></script>
</head>
<style>
/* Your individual styles here, or just use inline styles if that’s
what you want. */
</style>
<body style='display: none'>
<section class='slides layout-widescreen'>
<!-- Your slides (<article>s) go here. Delete or comment out the
slides below. -->
<article class='biglogo'>
</article>
<!-- INTRODUCTION -->
<article>
<h1>
Google Checkout:
<br>
A Foundation for Web Payments
</h1>
<p>
Mihai Ionescu<br />
Satyajeet Salgar<br />
Peng Ying<br />
<br>
May 10, 2011
</p>
</article>
<!-- AGENDA -->
<article>
<h3>
Agenda
</h3>
<p>
<ul>
<li>Overview</li>
<li>Integration Solutions</li>
<li>API Tutorial</li>
<li>Case Study</li>
<li>Challenges</li>
<li>Key Take-Aways</li>
<li>Q&A </li>
</ul>
</p>
</article>
<!-- OVERVIEW -->
<article>
<h3>
Overview
</h3>
<div class="hiddenbuild">
<img class='centered boxshadow' src='images_preso/buy_flow_1.png' style="margin-top:13%;"/>
<img class='centered boxshadow' src='images_preso/buy_flow_2.png' width='900' style="margin-top:3%;"/>
<img class='centered boxshadow' src='images_preso/buy_flow_3.png' width='900' style="margin-top:7%;"/>
<img class='centered boxshadow' src='images_preso/buy_flow_4.png' style="margin-top:7%;"/>
</div>
</article>
<!-- Order History -->
<article>
<h3>
Order History
</h3>
<div class="hiddenbuild" style="margin-top:5%">
<img class='centered boxshadow' src='images_preso/buyer_center.png' />
<img class='centered boxshadow' src='images_preso/merchant_center.png' />
</div>
</article>
<!--ECOMMERCE PAIN POINTS -->
<article>
<h3>
E-commerce Pain Points
</h3>
<div>
<table class='centered noborder'>
<tr>
<td class='build'><img class='centered' src='images_preso/canon_t2i.jpg' width='250'/></td>
<td class='build'><img class='centered' src='images_preso/hiking_shoes.jpg' width='250' /></td>
<td class='build'><img class='centered build' src='images_preso/backpack.jpg' width='250'/></td>
</tr>
<tr>
<td class='build'><img class='centered' src='images_preso/external_buy_flow.png' width='250'></td>
<td class='build' style='padding-top:40px'><img class='centered' src='images_preso/credit_card.jpg' width='250' ></td>
<td class='build'><img class='centered' src='images_preso/nexus_s.jpg' height='250'></td>
</tr>
</table>
</div>
</article>
<!-- HOW CAN CHECKOUT HELP -->
<article>
<h3>
Checkout Solves These Problems
</h3>
<div>
<table class='noborder'>
<tr class='build'>
<td>
<h4>Buyers</h4>
<ul>
<li>One account across the web</li>
<li>Purchase with a few clicks</li>
<li>Payment credentials are private</li>
</ul>
</td>
<td>
<h4>Merchants</h4>
<ul>
<li>Millions of buyers with accounts</li>
<li>Device agnostic</li>
<li>Fraud protection</li>
<li>PCI compliant</li>
<li>Simple to implement</li>
</ul>
</td>
</tr>
</table>
</div>
</article>
<!-- STATE OF GOOGLE CHECKOUT -->
<article>
<h3>
The State of Google Checkout
</h3>
<div>
<table class='centered noborder' style='padding-left:20%;padding-right:20%;' width='600' >
<tr>
<td class='smallermargins'><img class='centered' src='images_preso/android_market.png' height='125'/></td>
<td class='smallermargins'><img class='centered' src='images_preso/chrome_web_store.jpg' height='125'/></td>
<td class='smallermargins'><img class='centered' src='images_preso/apps_marketplace.png' height='125'/></td>
<td class='smallermargins'><img class='centered' src='images_preso/picasa.png' height='125'/></td>
</tr>
</table>
</div>
<div class='build'>
<img class='centered' src='images_preso/growthgraph.png' />
</div>
</article>
<!-- AGENDA - Integration Solutions -->
<article>
<h3>
Agenda
</h3>
<p>
<ul>
<li>Overview</li>
<li class='emphasis'>Integration Solutions</li>
<li>API Tutorial</li>
<li>Case Study</li>
<li>Challenges</li>
<li>Key Take-Aways</li>
<li>Q&A </li>
</ul>
</p>
</article>
<!-- Integration Solutions -->
<article>
<h3>
Integration Solutions
</h3>
<p>
<ul>
<li>Buy Now button</li>
<li>Online store gadget</li>
<li>Basic shopping cart</li>
<li>Advanced shopping carts</li>
</ul>
</p>
</article>
<!-- Buy Now Buttons -->
<article>
<h3>
Buy Now Button
</h3>
<p>
<ul class="abuild">
<li>Sell a single item per transaction</li>
<li>Just copy & paste pre-generated HTML</li>
</ul>
</p>
<div>
<img class='centered' style='margin: 60px auto; height: 330px' src='images_preso/buy_now_b.png'>
</div>
</article>
<!-- Online Store Gadget -->
<article>
<h3>
Online Store Gadget
</h3>
<p>
<ul>
<li>Multiple items per transaction</li>
<li>Manage inventory in Google Docs</li>
<li>Instantly embed on Google Sites, Blogger, iGoogle</li>
</ul>
</p>
<div>
<img class='centered boxshadow' style='margin: 30px auto; height: 310px' src='images_preso/store_gadget.jpg'>
</div>
</article>
<!-- Shopping Carts -->
<article>
<h3>
Shopping Cart
</h3>
<p>
<ul>
<li>Wide range of options: basic to custom-built</li>
<li>Match website look and feel</li>
<li>Integrate with internal systems</li>
</ul>
</p>
<iframe style='margin: 25px auto; height:300px; width: 95%; border:0px;' src='index.html'></iframe>
<!--
<div class="build">
<img class='centered' style='margin: 60px auto; height: 280px' src='images_preso/shopping_cart.gif'>
</div>
-->
</article>
<!-- Live Cart -->
<!--
<article>
<h3>
Live Cart
</h3>
<iframe style='height:300px; border:0px;' src='index.html'></iframe>
</article>
-->
<!-- Adding a Shopping Cart -->
<article class='asmaller'>
<h3>
Adding a Shopping Cart
</h3>
<section>
<pre>
// Include Google shopping cart script
<script id='googlecart-script' type='text/javascript'
src='https://checkout.google.com/seller/gsc/v2_2/cart.js?mid=MID' currency='USD'>
</script>
</pre>
<pre class='anoprettyprint' style='width:600px;'>
// Add CSS annotations to products
<td class='product'>
<img class='product-image' src='cup.jpg'>
<div class='product-title'>Travel Mug</div>
<div class='product-price'>$8.02</div>
<div class='googlecart-add-button'></div>
</td>
</pre>
<img style='position:absolute; left: 800px; top: 320px; height: 230px' src='images_preso/mug.png'>
</section>
</article>
<!-- CUSTOMIZING THE SHOPPING CART -->
<article>
<h3>
Customizing the Shopping Cart
</h3>
<section>
<pre>
// Control Location
<div id='googlecart-widget-control' googlecart-widget-control-align='left'
style='text-decoration:underline; height:30px'>Cart</div>
</pre>
<pre>
// Customize Style
.googlecart-override #googlecart-widget-head {background-color: transparent;}
.googlecart-override #googlecart-widget-body {border-top-width: 4px;}
</pre>
<pre>
// Customize Behavior
function googlecartBeforeAdd(item, index, newQuantity, opt_node);
function googlecartOnCheckoutClick(items, form);
</pre>
<!--
highlight-color='#FF7878'
cart-opening-time='1500'
-->
</section>
</article>
<!-- Integration Solutions Recap -->
<article>
<h3>
Integration Solutions Recap
</h3>
<table style='margin-top: 50px; text-align:center;' class='comparison'>
<tr>
<th></th>
<th>
<img class='centered' src='images_preso/icon_buynow.jpg'>
Buy Now button
</th>
<th>
<img class='centered' src='images_preso/icon_store_gadget.gif'>
Store gadget
</th>
<th>
<img class='centered' src='images_preso/icon_ecom.jpg'>
Shopping cart(s)
</th>
</tr>
<tr>
<td>Technical Skill</td>
<td>Basic HTML</td>
<td>Basic HTML</td>
<td>Varies</td>
</tr>
<tr>
<td>Purpose</td>
<td>Single item per transaction</td>
<td>Multiple items per transaction</td>
<td>Multiple items per transaction</td>
</tr>
<tr>
<td>Features</td>
<td>Copy & Paste Simplicity</td>
<td>Copy & Paste Store</td>
<td>Powerful and Customizable</td>
</tr>
</table>
</article>
<!-- AGENDA - API Tutorial -->
<article>
<h3>
Agenda
</h3>
<p>
<ul>
<li>Overview</li>
<li>Integration Solutions</li>
<li class='emphasis'>API Tutorial</li>
<li>Case Study</li>
<li>Challenges</li>
<li>Key Take-Aways</li>
<li>Q&A </li>
</ul>
</p>
</article>
<!-- CHECKOUT APIS -->
<article>
<h3>
Checkout APIs
</h3>
<div class='build'style='margin-top:40px'>
<div>
<h4 style='margin-top:0px; margin-bottom:0px'>Purchasing</h4>
<ul style='margin-top:5px; margin-bottom:20px'>
<li>Cart API</li>
<li>Merchant Calculations API</li>
</ul>
</div>
<div>
<h4 style='margin-top:0px; margin-bottom:0px'>Fulfillment</h4>
<ul style='margin-top:5px; margin-bottom:20px'>
<li>Notification API</li>
<li>Notification History API</li>
<li>Order Processing API</li>
</ul>
</div>
<div>
<h4 style='margin-top:0px; margin-bottom:0px'>Reporting</h4>
<ul style='margin-top:5px; margin-bottom:20px'>
<li>Order Report API</li>
</ul>
</div>
</div>
</article>
<!-- CART XML -->
<article>
<h3>
Cart API
</h3>
<section style='margin-top:5%'>
<pre>
<checkout-shopping-cart xmlns="http://checkout.google.com/schema/2">
<shopping-cart>
<items>
<item>
<item-name>HelloWorld 2GB MP3 Player</item-name>
<item-description>HelloWorld, the simple MP3 player</item-description>
<unit-price currency="USD">159.99</unit-price>
<quantity>1</quantity>
</item>
</items>
</shopping-cart>
...
</checkout-shopping-cart>
</pre>
</section>
</article>
<!-- CART API CONTINUED -->
<article>
<h3>
Cart API Continued
</h3>
<section>
<pre>
<shipping-methods>
<flat-rate-shipping name="SuperShip Ground">
<price currency="USD">9.99</price>
</flat-rate-shipping>
</shipping-methods>
<tax-tables>
<default-tax-table>
<tax-rules>
<default-tax-rule>
<rate>0.0825</rate>
...
</default-tax-rule>
</tax-rules>
</default-tax-table>
</tax-tables>
</pre>
</section>
</article>
<!-- CLIENT TO SERVER POST -->
<article>
<h3>
Client To Server Cart Post
</h3>
<div style='margin-top:25px'>
<img class='centered' src='images_preso/client_to_server.png' />
</div>
<section>
<pre>
<form method="POST"
action="https://checkout.google.com/api/checkout/v2/checkout/Merchant/1234567890">
<input type="hidden" name="cart"
value="PD94bWwgdmVyc2lvbj0iMS4wIj8+CjxjaGVja291dC1zaG9wcGlu">
<input type="hidden" name="signature"
value="kdjsf590GFDGK23l2kgit259fjSDKET0592jalkfwe3539Gjekwu">
<input type="image" name="Google Checkout" alt="Fast checkout through Google"
src="http://checkout.google.com/buttons/checkout.gif?merchant_id=1234567890
&w=180&h=46&style=white&variant=text&loc=en_US" height="46" width="180">
</form>
</pre>
</section>
</article>
<!-- SERVER TO SERVER -->
<article>
<h3>
Server To Server Cart Post
</h3>
<div class="s2s">
<table class='noborder'>
<tr style="height:70px"><td colspan="5"></td></tr>
<tr>
<td class='columnspacingleft'></td>
<td class='arrowspacing build'><div class='nobotmargin'><p>Serve Page</p><img src='images_preso/arrowleft.png' /></div></td>
<td class='columnspacing'></td>
<td class='arrowspacing'></td>
<td class='columnspacingright'></td>
</tr>
<tr>
<td class='columnspacingleft'></td>
<td class='arrowspacing build'><div class='nobotmargin'><p>User Action</p><img src='images_preso/arrowright.png' /></div></td>
<td class='columnspacing'></td>
<td class='arrowspacing'></td>
<td class='columnspacingright'></td>
</tr>
<tr>
<td class='columnspacingleft'></td>
<td class='arrowspacing'></td>
<td class='columnspacing'></td>
<td class='arrowspacing build'><div class='nobotmargin'><p>Post Cart</p><img src='images_preso/arrowright.png' /></div></td>
<td class='columnspacingright'></td>
</tr>
<tr>
<td class='columnspacingleft'></td>
<td class='arrowspacing'></td>
<td class='columnspacing'></td>
<td class='arrowspacing build'><div class='nobotmargin'><p>Redirect URL Response</p><img src='images_preso/arrowleft.png' /></div></td>
<td class='columnspacingright'></td>
</tr>
<tr>
<td class='columnspacingleft'></td>
<td class='arrowspacing build'><div class='nobotmargin'><p>Pass URL to Client</p><img src='images_preso/arrowleft.png' /></div></td>
<td class='columnspacing'></td>
<td class='arrowspacing'></td>
<td class='columnspacingright'></td>
</tr>
<tr>
<td class='columnspacingleft'></td>
<td colspan='3' class='longarrow build'><div class='nobotmargin'><p>Redirect User To Checkout</p><img src='images_preso/largearrowright.png' /></div></td>
<td class='columnspacingright'></td>
</tr>
</table>
</div>
</article>
<!-- NOTIFICATIONS -->
<article>
<h3>
Notifications And Order Processing
</h3>
<div class="notifications">
<table class='noborder'>
<tr style="height:70px"><td colspan="3"></td></tr>
<tr>
<td class='ncolumnspacingleft'></td>
<td class='narrowspacing build'><div class='nobotmargin'><p>New Order Notification</p><img src='images_preso/medium_arrow_left.png'/></div></td>
<td class='ncolumnspacingright'></td>
</tr>
<tr>
<td class='ncolumnspacingleft'></td>
<td class='narrowspacing build'><div class='nobotmargin'><p>Authorization Amt Notification</p><img src='images_preso/medium_arrow_left.png'/></div></td>
<td class='ncolumnspacingright'></td>
</tr>
<tr>
<td class='ncolumnspacingleft'></td>
<td class='narrowspacing build'><div class='nobotmargin'><p>Charge And Ship Request</p><img src='images_preso/medium_arrow_right.png'/></div></td>
<td class='ncolumnspacingright'></td>
</tr>
</table>
</div>
</article>
<!-- NEW ORDER NOTIFICATION -->
<article>
<h3>
New Order Notification
</h3>
<section>
<pre>
<new-order-notification xmlns="http://checkout.google.com/schema/2"
serial-number="85f54628-538a-44fc-8605-ae62364f6c71">
<google-order-number>841171949013218</google-order-number>
<buyer-shipping-address>...</buyer-shipping-address>
<buyer-billing-address>...</buyer-billing-address>
<buyer-id>...</buyer-id>
<shopping-cart>...</shopping-cart>
<order-adjustment>...</order-adjustment>
<order-total currency="USD">190.98</order-total>
...
</new-order-notification>
</pre>
</section>
</article>
<!-- AUTHORIZATION AMOUNT NOTIFICATION -->
<article>
<h3>
Authorization Amount Notification
</h3>
<section>
<pre>
<authorization-amount-notification xmlns="http://checkout.google.com/schema/2"
serial-number="bea6bc1b-e1e2-44fe-80ff-2391b25c2510">
...
<authorization-amount currency="USD">226.06</authorization-amount>
<authorization-expiration-date>...</authorization-expiration-date>
<order-summary>...</order-summary>
</authorization-amount-notification>
</pre>
</section>
</article>
<!-- CHARGE AND SHIP REQUEST -->
<article>
<h3>
Charge And Ship Request
</h3>
<section>
<pre>
<charge-and-ship-order xmlns="http://checkout.google.com/schema/2"
google-order-number="841171949013218">
<amount currency="USD">226.06</amount>
<tracking-data-list>
<tracking-data>
<carrier>UPS</carrier>
<tracking-number>555555555</tracking-number>
</tracking-data>
</tracking-data-list>
</charge-and-ship-order>
</pre>
</section>
<h4>http://code.google.com/apis/checkout</h4>
</article>
<!-- AGENDA - Integration Solutions -->
<article>
<h3>
Agenda
</h3>
<p>
<ul>
<li>Overview</li>
<li>Integration Solutions</li>
<li>API Tutorial</li>
<li class='emphasis'>Case Study</li>
<li>Challenges</li>
<li>Key Take-Aways</li>
<li>Q&A </li>
</ul>
</p>
</article>
<!-- Case Study -->
<article>
<h3>
<br />
</h3>
<div>
<img class='centered' style='margin: 60px auto 30px auto; aheight: 530px' src='images_preso/baby_steals_logo.jpg'>
</div>
<p style='text-align: center;'>
Rett Clevenger, CEO
<br>
Marco Rodriguez, Lead Developer
</p>
<div style='float:left; margin: 60px auto; width:50%'>
<img style='float:right;' src='images_preso/babysteals_L.gif'>
<img style='float:right;' src='images_preso/kidcrawlbutton.gif'>
</div>
<div style='float:left; margin: 60px auto; width:50%'>
<img style='' src='images_preso/kidsteals_L.gif'>
<img style='margin: -5px auto;' src='images_preso/scrapbook_L.gif'>
</div>
</article>
<!-- BabySteals Is... -->
<article>
<h3>
BabySteals Is
</h3>
<div>
<img class='centered boxshadow' style='margin: 5px auto; height: 530px' src='images_preso/baby_steals_is.png'>
</div>
</article>
<!-- Building a Steal -->
<article>
<h3>
Building A Steal
</h3>
<div>
<img class='centered boxshadow' style='margin: 15px auto; height: 510px' src='images_preso/build_steal.png'>
</div>
</article>
<!-- SHIPPING OPTIONS CCS-->
<article class='smaller'>
<h3>
Shipping Options
</h3>
<div>
<section>
<pre>
<form id="googlecart-checkout-config">
...
<!-- Carrier calculated shipping offered by Google Checkout -->
<input type="hidden" name="ccs_company_1" value="USPS" />
<input type="hidden" name="ccs_shipping_type_1" value="Priority Mail" />
<input type="hidden" name="ccs_price_1" value="6.8" />
<input type="hidden" name="ccs_additional_fixed_price_1" value="2"/>
<input type="hidden" name="ccs_additional_fixed_currency_1" value="USD"/>
</form>
</pre>
<section>
<img class='centered' style='margin-top:5px; height: 200px' src='images_preso/baby_steals_shipping_1.png'>
</div>
</article>
<!-- SHIPPING OPTIONS FLAT RATE-->
<article class='smaller'>
<h3>
Shipping Options
</h3>
<div>
<section>
<pre>
<form id="googlecart-checkout-config">
...
<!--Carrier shipping offered by StealNetwork-->
<input type = "hidden" name = "ship_method_name_1" value="First Class"/>
<input type = "hidden" name = "ship_method_price_1" value="4.24"/>
<input type = "hidden" name = "ship_method_currency_1" value="USD">
<input type = "hidden" name = "ship_method_country_1" value="US">
</form>
</pre>
<section>
<img class='centered' style='margin-top:5px; height: 200px' src='images_preso/baby_steals_shipping_2.png'>
</div>
</article>
<!-- Shopping Cart (1) -->
<article>
<h3>
Shopping Cart
</h3>
<div class='hiddenbuild'>
<img class='centered boxshadow' style='margin: 15px auto; height: 510px' src='images_preso/baby_steals_homepage_1.png'>
</div>
<div class='hiddenbuild'>
<img class='centered boxshadow' style='margin: 15px auto; height: 510px' src='images_preso/baby_steals_homepage_2.png'>
</div>
<div class='hiddenbuild'>
<img class='centered boxshadow' style='margin: 15px auto; height: 510px' src='images_preso/baby_steals_cart.png'>
</div>
</article>
<!-- Mobile Checkout -->
<article>
<h3>
Mobile Checkout
</h3>
<div>
<img class='centered boxshadow' style='margin: 20px auto; height: 480px' src='images_preso/android_buyflow.png'>
</div>
</article>
<!-- Inventory Buffer -->
<article>
<h3>
Inventory Buffer
</h3>
<div>
<img class='centered boxshadow' style='margin: 15px auto; height: 520px' src='images_preso/baby_steals_inventory.png'>
</div>
</article>
<!-- Inventory Control -->
<article class='smaller'>
<h3>
Inventory Control
</h3>
<pre style='margin: 30px;'>
function googlecartOnCheckoutClick(items, form) {
// If we need to show any message to the user before checkout, we do it here
if(BS.get_checkout_confirmed()) {
return true;
}
else {
// Check inventory, get shipping rates, send info to Google checkout
BS.checkout_click();
return false;
}
}
</pre>
<div>
<img class='centered' style='margin: 10px auto; height: 230px' src='images_preso/baby_steals_out_of_inv.png'>
</div>
</article>
<!-- Order Management -->
<article>
<h3>
Order Management
</h3>
<div>
<img class='centered' style='margin-top: 45px; width: 1000px' src='images_preso/baby_steals_order_flow.png'>
</div>
</article>
<!-- Customer Reviews -->
<article>
<h3>
Customer Reviews
</h3>
<div>
<img class='centered boxshadow' style='margin: 15px auto; height: 520px' src='images_preso/baby_steals_reviews.png'>
</div>
</article>
<!-- Lessons Learned -->
<article>
<h3>
Lessons Learned
</h3>
<p>
<ul class='build'>
<li>Easy to implement</li>
<li>Simple, affordable and reliable</li>
<li>500k orders in 3 years</li>
<li>Less than 10 performance issues in 3 years</li>
<li>Trusted brand </li>
<li>KISS - Business model based on marketing and community </li>
</ul>
</p>
</article>
<!-- AGENDA - Challenges -->
<article>
<h3>
Agenda
</h3>
<p>
<ul>
<li>Overview</li>
<li>Integration Solutions</li>
<li>API Tutorial</li>
<li>Case Study</li>
<li class='emphasis'>Challenges</li>
<li>Key Take-Aways</li>
<li>Q&A </li>
</ul>
</p>
</article>
<!-- Chicken and Egg -->
<article>
<h3>
A Chicken And Egg Problem
</h3>
<p>
<img class='centered' style='height: 480px' src='images_preso/chicken.jpg'>
</p>
</article>
<!-- USERS -->
<article>
<h3>
Users
</h3>
<div>
<div class='usersbooks'>
Books<br />
<img src='images_preso/books.png' height='125' />
</div>
<div class='usersyoutube'>
YouTube<br />
<img src='images_preso/youtube.png' height='125' />
</div>
<div class='userscws'>
Chrome<br />
Web Store<br />
<img src='images_preso/cws.png' height='125' />
</div>
<div class='usersandroidmarket'>
Android Market<br />
<img src='images_preso/androidmarket.png' height='125' />
</div>
<div style='margin-top:13%;'>
<img class='centered' src='images_preso/growthgraph.png' />
<div>
<div style='text-align:right' class='build'>
<p>And more, with more coming...</p>
</div>
<div>
</article>
<!-- Developers... -->
<article>
<h3>
Developers
</h3>
<table class='noborder tablecenter'>
<tr>
<td style='border-right:dashed 2px rgb(255, 0, 0)'>
<img style='height: 300px;' src='images_preso/kid_easy.jpg'>
<p style='font-size:22px; text-align: center;'>
Make it <b class='green'>easier to use</b><br> the tools we have
</p>
</td>
<td style='border-right:dashed 2px rgb(255, 0, 0); width:300px'>
<img class='centered' style='height: 250px; margin-top:40px;' src='images_preso/tools.jpg'>
<p style='font-size:22px; text-align: center; margin-top:37px'>
Make <b class='red'>more tools</b><br> available to you
</p>
</td>
<td>
<img style='height: 220px; margin-top:50px;' src='images_preso/dev_community.jpg'>
<p style='font-size:22px; text-align: center; margin-top:50px'>
Support & grow the<br> <b class='blue'>developer community</b>
</p>
</td>
</tr>
</table>
</article>
<!-- What's New? -->
<article>
<h3>
What's New?
</h3>
<img src='images_preso/blogger_support.png' class='centered boxshadow' style='margin-top:5%'>
<div class='centered'>
<p>
<h4 style='text-align:center;'>Watch us through this year</h4>
</p>
</div>
</article>
<!-- LEARN MORE TODAY -->
<article>
<h3>Learn More Today</h3>
<p class='build'>
<div>
<h4>One Pass</h4>
<ul> <li style='font-size:23px;'>Monetize and control access to your digital content across browsers and devices in a pay-once, access anywhere model</li></ul>
</div>
<div>
<h4>In-App Payments</h4>
<ul> <li style='font-size:23px;'>Introducing a new in-app Payments API for monetizing games, content and digital goods in HTML and Flash</li></ul>
</div>
</p>
</article>
<!-- Key Take-Aways -->
<article>
<h3>
Key Take-Aways
</h3>
<p>
<ul class='build'>
<li>Monetization is more than just payments</li>
<li>Now is a great time to think about Commerce and Payments</li>
<li>Challenges remain: fraud, compliance, and conversions</li>
<li>Flexible API and tools to build a business or add to revenues</li>
</ul>
</p>
</article>
<!-- Get Started -->
<article>
<h3>
Get Started
</h3>
<div class='build'style='margin-top:40px'>
<div>
<h4 style='margin-top:0px; margin-bottom:0px'>Create an Account</h4>
<ul style='margin-top:5px; margin-bottom:20px'>
<li>checkout.google.com/sell</li>
<li>sandbox.google.com/checkout/sell</li>
</ul>
</div>
<div>
<h4 style='margin-top:0px; margin-bottom:0px'>Download Sample Code</h4>
<ul style='margin-top:5px; margin-bottom:20px'>
<li>code.google.com/apis/checkout/samplecode.html</li>
</ul>
</div>
<div>
<h4 style='margin-top:0px; margin-bottom:0px'>Read Through The Docs</h4>
<ul style='margin-top:5px; margin-bottom:20px'>
<li>code.google.com/apis/checkout</li>