diff --git a/odc/stac/eo3/_eo3converter.py b/odc/stac/eo3/_eo3converter.py
index 8ab7e6e..33c1a22 100644
--- a/odc/stac/eo3/_eo3converter.py
+++ b/odc/stac/eo3/_eo3converter.py
@@ -53,6 +53,7 @@
     "view:azimuth": "eo:azimuth",
     "view:sun_azimuth": "eo:sun_azimuth",
     "view:sun_elevation": "eo:sun_elevation",
+    "created": "odc:processing_datetime",
 }
 
 (_eo3,) = (
diff --git a/odc/stac/eo3/_stacconverter.py b/odc/stac/eo3/_stacconverter.py
new file mode 100644
index 0000000..d32b85e
--- /dev/null
+++ b/odc/stac/eo3/_stacconverter.py
@@ -0,0 +1,283 @@
+import datetime
+import math
+from pathlib import Path
+from typing import Iterable, Iterator
+import mimetypes
+
+import pystac.asset
+import pystac.collection
+import pystac.errors
+import pystac.item
+from pystac.extensions.eo import Band, EOExtension
+from pystac.extensions.projection import ProjectionExtension
+from pystac.extensions.view import ViewExtension
+from pystac import Asset, Link, MediaType
+from pystac.utils import datetime_to_str
+from pystac.errors import STACError
+
+from datacube.model import Dataset
+from datacube.utils.uris import uri_resolve
+from datacube.index.eo3 import EO3Grid
+
+from ._eo3converter import STAC_TO_EO3_RENAMES
+
+MAPPING_EO3_TO_STAC = {v: k for k, v in STAC_TO_EO3_RENAMES.items()}
+
+def _as_stac_instruments(value: str):
+    """
+    >>> _as_stac_instruments('TM')
+    ['tm']
+    >>> _as_stac_instruments('OLI')
+    ['oli']
+    >>> _as_stac_instruments('ETM+')
+    ['etm']
+    >>> _as_stac_instruments('OLI_TIRS')
+    ['oli', 'tirs']
+    """
+    return [i.strip("+-").lower() for i in value.split("_")]
+
+
+# may need to be more robust
+def _convert_value_to_stac_type(key: str, value):
+    """
+    Convert return type as per STAC specification
+    """
+    # In STAC spec, "instruments" have [String] type
+    if key == "eo:instrument":
+        return _as_stac_instruments(value)
+    # Convert the non-default datetimes to a string
+    elif isinstance(value, datetime.datetime) and key != "datetime":
+        return datetime_to_str(value)
+    else:
+        return value
+
+
+def _media_type(path: Path) -> str:
+    """
+    Add media type of the asset object
+    """
+    mime_type = mimetypes.guess_type(path.name)[0]
+    if path.suffix == ".sha1":
+        return MediaType.TEXT
+    elif path.suffix == ".yaml":
+        return "text/yaml"
+    elif mime_type:
+        if mime_type == "image/tiff":
+            return MediaType.COG
+        else:
+            return mime_type
+    else:
+        return "application/octet-stream"
+
+
+def _asset_roles_fields(asset_name: str) -> list[str]:
+    """
+    Add roles of the asset object
+    """
+    if asset_name.startswith("thumbnail"):
+        return ["thumbnail"]
+    else:
+        return ["metadata"]
+
+
+def _asset_title_fields(asset_name: str) -> str | None:
+    """
+    Add title of the asset object
+    """
+    if asset_name.startswith("thumbnail"):
+        return "Thumbnail image"
+    else:
+        return None
+
+
+def _proj_fields(grids: dict[str, EO3Grid], grid_name: str = "default") -> dict:
+    """
+    Get any proj (Stac projection extension) fields if we have them for the grid.
+    """
+    if not grids:
+        return {}
+
+    grid_doc = grids.get(grid_name or "default")
+    if not grid_doc:
+        return {}
+
+    return {
+        "shape": grid_doc.shape,
+        "transform": grid_doc.transform,
+    }
+
+
+def _lineage_fields(dataset: Dataset) -> dict:
+    """
+    Add custom lineage field to a STAC Item
+    """
+    dataset_doc = dataset.metadata_doc
+    # using sources vs source_tree?
+    if dataset.sources:
+        lineage = {classifier: [str(d.id)] for classifier, d in dataset.sources}
+    elif dataset_doc.get("lineage"):
+        # sometimes lineage is included at 'lineage' instead of 'lineage.source_datasets'
+        # in which case it should already be in {classifier: [ids]} format
+        lineage = dataset_doc.get("lineage")
+        # shouldn't need to account for legacy embedded lineage at this point
+    else:
+        return {}
+    # it seems like derived are not accounted for at all - on purpose?
+    
+    return {"odc:lineage": lineage}
+
+
+def eo3_to_stac_properties(dataset: Dataset) -> dict:
+    """
+    Convert EO3 properties dictionary to the Stac equivalent.
+    """
+    title = dataset.metadata.label
+    # explorer has logic to try and figure out a label if missing, should it be included here?
+    properties = {
+        # Put the title at the top for document readability.
+        **(dict(title=title) if title else {}),
+        **{
+            MAPPING_EO3_TO_STAC.get(key, key): _convert_value_to_stac_type(key, val)
+            for key, val in dataset.metadata_doc.properties.items()
+        },
+    }
+
+    return properties
+
+
+def ds_to_item(
+    dataset: Dataset,
+    stac_item_url: str | None = None,
+) -> pystac.Item:
+    """
+    Convert the given ODC Dataset into a Stac Item document.
+
+    Note: You may want to call `validate_item(doc)` on the outputs to find any
+    incomplete properties.
+
+    :param collection_url: URL to the Stac Collection. Either this or an explorer_base_url
+                           should be specified for Stac compliance.
+    :param stac_item_url: Public 'self' URL where the stac document will be findable.
+    """
+    if not dataset.is_eo3:
+        raise STACError("Cannot convert non-eo3 datasets to STAC")
+
+    if stac_item_url is None and not dataset.uri:
+        raise ValueError("No dataset location provided")
+
+    if dataset.extent is not None:
+        wgs84_geometry = dataset.extent.to_crs("EPSG:4326", math.inf)
+        geometry = wgs84_geometry.json
+        bbox = wgs84_geometry.boundingbox.bbox
+    else:
+        geometry = None
+        bbox = None
+
+    properties = eo3_to_stac_properties(dataset)
+    properties.update(_lineage_fields(dataset))
+
+    dt = dataset.time
+    if dt is None:
+        raise ValueError("Cannot convert dataset with no datetime information")
+    dt_info = {}
+    if dt.begin == dt.end:
+        dt_info["start_datetime"] = dt.begin
+        dt_info["end_datetime"] = dt.end
+    else:
+        dt_info["datetime"] = dt.begin
+        properties.pop("datetime", None)
+
+    item = pystac.item.Item(
+        id=str(dataset.id),
+        **dt_info,
+        properties=properties,
+        geometry=geometry,
+        bbox=bbox,
+        collection=dataset.product.name,
+    )
+
+    EOExtension.ext(item, add_if_missing=True)
+
+    # while dataset._gs has already handled grid information, it doesn't allow us to 
+    # access all the information we need here
+    grids = {name: EO3Grid(grid_spec) for name, grid_spec in dataset.metadata_doc.get("grids", {}).items()}
+
+    if geometry:
+        proj = ProjectionExtension.ext(item, add_if_missing=True)
+        
+        if dataset.crs is None:
+            raise STACError("Projection extension requires either epsg or wkt for crs.")
+        if dataset.crs.epsg is not None:
+            proj.apply(epsg=dataset.crs.epsg, **_proj_fields(grids))
+        else:
+            proj.apply(wkt2=dataset.crs, **_proj_fields(grids))
+
+    # To pass validation, only add 'view' extension when we're using it somewhere.
+    if any(k.startswith("view:") for k in properties.keys()):
+        ViewExtension.ext(item, add_if_missing=True)
+
+    # Without a dataset location, all paths will be relative.
+    dataset_location = dataset.uri # or should we default to stac_url?
+
+    # Add assets that are data
+    for name, measurement in dataset.measurements.items():
+        if not dataset_location and not measurement.get("path"):
+            # No URL to link to. URL is mandatory for Stac validation.
+            continue
+
+        asset = Asset(
+            href=uri_resolve(dataset_location, measurement.get("path")),
+            media_type=_media_type(Path(measurement.get("path"))),
+            title=name,
+            roles=["data"],
+        )
+        eo = EOExtension.ext(asset)
+
+        # TODO: pull out more information about the band
+        band = Band.create(name)
+        eo.apply(bands=[band])
+
+        if grids:
+            proj_fields = _proj_fields(grids, measurement.get("grid"))
+            if proj_fields is not None:
+                proj = ProjectionExtension.ext(asset)
+                # Not sure how this handles None for an EPSG code
+                # should we have a wkt2 case like above?
+                proj.apply(
+                    **proj_fields,
+                    epsg=dataset.crs.epsg,
+                )
+
+        item.add_asset(name, asset=asset)
+
+    # Add assets that are accessories
+    for name, acc in dataset.accessories.items():
+        if not dataset_location and not acc.get("path"):
+            # No URL to link to. URL is mandatory for Stac validation.
+            continue
+
+        asset = Asset(
+            href=uri_resolve(dataset_location, acc.get("path")),
+            media_type=_media_type(Path(acc.get("path"))),
+            title=_asset_title_fields(name),
+            roles=_asset_roles_fields(name),
+        )
+
+        item.add_asset(name, asset=asset)
+    
+    # should all item links be handled externally?
+    if stac_item_url:
+        item.links.append(
+            Link(
+                rel="self",
+                media_type=MediaType.JSON,
+                target=stac_item_url,
+            )
+        )
+
+    return item
+
+
+def ds2stac(datasets: Iterable[Dataset]) -> Iterator[pystac.item.Item]:
+    for dataset in datasets:
+        yield ds_to_item(dataset, dataset.uri)