develop prelim publicity strategy

[lianilychee]

Spinning off of #392 . I expect whatever we come up with to be temporary as we grow/learn/adapt

potential strategy

one event platform, but shared aggressively. Let's leverage what we already have (word of mouth, linkedin, slack)

Tactics:

• Slack general - thinking a Zapier from IG to general channel? I post more than just events to IG, but I'd rather overpost-and-then-delete, vs manually time the post and copy the info
• directly reach out to people that we...
  • want to cultivate into organizers, and also ask them to reshare
  • had good convos with last month
• IG and LinkedIn through buffer
• post an event once it's created, instead of one week out
• share to story / repost every 3-4 days until event date

Tactics for later:

• figure out how integrate with TPG
  • I'm neutral on creating TPG/Circle event since we didn't organically get any folks TPG at the March design meet.
• figure out how to automate to Slack
• figure out how to automate to newsletter
• create bluesky account; buffer don't have mastodon
• might have to collect phone numbers too, to use as last resort. am personally reluctant on phone but it IS effective

[lianilychee]

heya @jcklpe , what do you think of this as a skeleton publicity strategy? I'm not covertly asking you to change anything about what you're doing rn! Just wanted your opinion. My mind's on it since the practice meets are coming up and I'm cultivating people as part of #434 fine tuning the data practice