diff --git a/lib/src/cli.rs b/lib/src/cli.rs
index 6d0c2fe1..ead29c97 100644
--- a/lib/src/cli.rs
+++ b/lib/src/cli.rs
@@ -59,6 +59,14 @@ pub(crate) struct SwitchOpts {
     #[clap(long)]
     pub(crate) quiet: bool,
 
+    /// Restart or reboot into the new target image.
+    ///
+    /// Currently, this option always reboots.  In the future this command
+    /// will detect the case where no kernel changes are queued, and perform
+    /// a userspace-only restart.
+    #[clap(long)]
+    pub(crate) apply: bool,
+
     /// The transport; e.g. oci, oci-archive, containers-storage.  Defaults to `registry`.
     #[clap(long, default_value = "registry")]
     pub(crate) transport: String,
@@ -697,6 +705,10 @@ async fn switch(opts: SwitchOpts) -> Result<()> {
     let stateroot = booted_deployment.osname();
     crate::deploy::stage(sysroot, &stateroot, &fetched, &new_spec).await?;
 
+    if opts.apply {
+        crate::reboot::reboot()?;
+    }
+
     Ok(())
 }