Investigate Google Analytics Vs Tag Manager

[lauracumming]

Summary
We would like to consolidate our analytics tools if not required.
We would also like more control over our analytics and so consider setting up a new account for the new micro services.

User story
The user story that has led to the need for this task, expressed in the format below.
_As a product manager
_I would like to be able to see the data I need and be able to tweak collection
_so that I can understand performance better and dig further in where necessary

Outcome/deliverable
What will be the outcome once this task has been completed? What deliverables (documents, posts, decks, emails etc) do you expect/need to be produced?

Deadline
tbc

Links
See article here: https://www.mparticle.com/blog/google-tag-manager-vs-google-analytics/

Reviewer
@lauracumming

People to contact
@SKairinos