Name the product in a way the reader (i.e. your target customers) will understand.
Pretzel is for people who want to stay up-to-date and engaged with trending topics. With Pretzel you can see the top trending stories and chat in realtime with other users who are also reading about the same trend.
Pretzel is a place where you can interact with top trends and discuss them in realtime.
It's hard to be in the loop. Watching the news and reading articles only gives you one side of the story.
Pretzel makes it easy to stay on topic and discuss with others what's happening in our world.
"You need a quote from me?"
-Clark Baumgartner, Project Manager