diff --git a/scripts/west_commands/runners/nrf_common.py b/scripts/west_commands/runners/nrf_common.py
index 6423253233c..a42e841bdbd 100644
--- a/scripts/west_commands/runners/nrf_common.py
+++ b/scripts/west_commands/runners/nrf_common.py
@@ -273,6 +273,11 @@ def program_hex(self):
             if self.erase:
                 self.exec_op('erase', core='NRFDL_DEVICE_CORE_APPLICATION')
                 self.exec_op('erase', core='NRFDL_DEVICE_CORE_NETWORK')
+                # A reset is needed if repartitioning the device memory
+                self.reset_target()
+            else:
+                # Ensure that firmware is not executing while erasing/programming
+                self.exec_op("reset", option="RESET_VIA_SECDOM")
 
             # Manage SUIT artifacts.
             # This logic should be executed only once per build.
@@ -298,16 +303,8 @@ def program_hex(self):
                     self.op_program(app_root_envelope_hex_file, 'ERASE_NONE', None, defer=True, core='NRFDL_DEVICE_CORE_APPLICATION')
 
             if cpuapp:
-                if not self.erase and self.build_conf.getboolean('CONFIG_NRF_REGTOOL_GENERATE_UICR'):
-                    self.exec_op('erase', core='NRFDL_DEVICE_CORE_APPLICATION',
-                                 option={'chip_erase_mode': 'ERASE_UICR',
-                                         'qspi_erase_mode': 'ERASE_NONE'})
                 core = 'NRFDL_DEVICE_CORE_APPLICATION'
             elif cpurad:
-                if not self.erase and self.build_conf.getboolean('CONFIG_NRF_REGTOOL_GENERATE_UICR'):
-                    self.exec_op('erase', core='NRFDL_DEVICE_CORE_NETWORK',
-                                 option={'chip_erase_mode': 'ERASE_UICR',
-                                         'qspi_erase_mode': 'ERASE_NONE'})
                 core = 'NRFDL_DEVICE_CORE_NETWORK'
         else:
             if self.erase: