diff --git a/apps/stable_diffusion/web/index.py b/apps/stable_diffusion/web/index.py
index 258a92749a..5927775af6 100644
--- a/apps/stable_diffusion/web/index.py
+++ b/apps/stable_diffusion/web/index.py
@@ -1,6 +1,8 @@
 from multiprocessing import Process, freeze_support
 import os
 import sys
+import subprocess
+from apps.stable_diffusion.web.utils import install_updates
 
 if sys.platform == "darwin":
     # import before IREE to avoid torch-MLIR library issues
@@ -43,6 +45,10 @@ def launch_app(address):
 if __name__ == "__main__":
     # required to do multiprocessing in a pyinstaller freeze
     freeze_support()
+
+    # install updates if running in windows
+    install_updates()
+
     if args.api or "api" in args.ui.split(","):
         from apps.stable_diffusion.web.ui import (
             txt2img_api,
diff --git a/apps/stable_diffusion/web/utils/updater.py b/apps/stable_diffusion/web/utils/updater.py
new file mode 100644
index 0000000000..7531ea05ec
--- /dev/null
+++ b/apps/stable_diffusion/web/utils/updater.py
@@ -0,0 +1,25 @@
+# This file contains auto update triggers for all installable distributions
+import os
+import sys
+import subprocess
+
+
+# In Windows MSI ONLY
+def install_updates():
+    """Installs update from latest release on GitHub if currently running on Windows MSI and an update exists"""
+
+    # Ensures that code is running in a pyinstaller bundle on windows
+    if sys.platform != "win32" or not getattr(sys, "frozen", False):
+        return
+
+    # Gets path to updater.exe
+    application_path = os.path.dirname(sys.executable)
+    application_path, _ = os.path.split(application_path)
+    application_path = os.path.join(application_path, "updater.exe")
+
+    # If updater exe does not exist, do nothing
+    if not os.path.isfile(application_path):
+        return
+
+    # run updater.exe
+    subprocess.run(application_path)