diff --git a/Makefile b/Makefile
index 8a3b00758..ba77ea8d2 100644
--- a/Makefile
+++ b/Makefile
@@ -26,7 +26,7 @@ PORT_FWD ?= true
 # To re-generate a bundle for other specific channels without changing the standard setup, you can:
 # - use the CHANNELS as arg of the bundle target (e.g make bundle CHANNELS=candidate,fast,stable)
 # - use environment variables to overwrite this value (e.g export CHANNELS="candidate,fast,stable")
-CHANNELS := v1.0.x
+CHANNELS := latest,v1.0.x
 ifneq ($(origin CHANNELS), undefined)
 BUNDLE_CHANNELS := --channels=$(CHANNELS)
 endif
@@ -36,7 +36,7 @@ endif
 # To re-generate a bundle for any other default channel without changing the default setup, you can:
 # - use the DEFAULT_CHANNEL as arg of the bundle target (e.g make bundle DEFAULT_CHANNEL=stable)
 # - use environment variables to overwrite this value (e.g export DEFAULT_CHANNEL="stable")
-DEFAULT_CHANNEL := v1.0.x
+DEFAULT_CHANNEL := latest
 ifneq ($(origin DEFAULT_CHANNEL), undefined)
 BUNDLE_DEFAULT_CHANNEL := --default-channel=$(DEFAULT_CHANNEL)
 endif
diff --git a/bundle.Dockerfile b/bundle.Dockerfile
index 33356c7a3..54d638120 100644
--- a/bundle.Dockerfile
+++ b/bundle.Dockerfile
@@ -5,8 +5,8 @@ LABEL operators.operatorframework.io.bundle.mediatype.v1=registry+v1
 LABEL operators.operatorframework.io.bundle.manifests.v1=manifests/
 LABEL operators.operatorframework.io.bundle.metadata.v1=metadata/
 LABEL operators.operatorframework.io.bundle.package.v1=netobserv-operator
-LABEL operators.operatorframework.io.bundle.channels.v1=v1.0.x
-LABEL operators.operatorframework.io.bundle.channel.default.v1=v1.0.x
+LABEL operators.operatorframework.io.bundle.channels.v1=latest,v1.0.x
+LABEL operators.operatorframework.io.bundle.channel.default.v1=latest
 LABEL operators.operatorframework.io.metrics.builder=operator-sdk-v1.25.3
 LABEL operators.operatorframework.io.metrics.mediatype.v1=metrics+v1
 LABEL operators.operatorframework.io.metrics.project_layout=go.kubebuilder.io/v3
diff --git a/bundle/manifests/netobserv-operator.clusterserviceversion.yaml b/bundle/manifests/netobserv-operator.clusterserviceversion.yaml
index 4cc7e70f3..7f71d8314 100644
--- a/bundle/manifests/netobserv-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/netobserv-operator.clusterserviceversion.yaml
@@ -169,7 +169,7 @@ metadata:
     categories: Monitoring
     console.openshift.io/plugins: '["netobserv-plugin"]'
     containerImage: quay.io/netobserv/network-observability-operator:1.0.1-rc0
-    createdAt: "2023-01-23T18:20:16Z"
+    createdAt: "2023-01-23T20:05:41Z"
     description: Network flows collector and monitoring solution
     operators.operatorframework.io/builder: operator-sdk-v1.25.3
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
diff --git a/bundle/metadata/annotations.yaml b/bundle/metadata/annotations.yaml
index 7cf38f631..de3993219 100644
--- a/bundle/metadata/annotations.yaml
+++ b/bundle/metadata/annotations.yaml
@@ -4,8 +4,8 @@ annotations:
   operators.operatorframework.io.bundle.manifests.v1: manifests/
   operators.operatorframework.io.bundle.metadata.v1: metadata/
   operators.operatorframework.io.bundle.package.v1: netobserv-operator
-  operators.operatorframework.io.bundle.channels.v1: v1.0.x
-  operators.operatorframework.io.bundle.channel.default.v1: v1.0.x
+  operators.operatorframework.io.bundle.channels.v1: latest,v1.0.x
+  operators.operatorframework.io.bundle.channel.default.v1: latest
   operators.operatorframework.io.metrics.builder: operator-sdk-v1.25.3
   operators.operatorframework.io.metrics.mediatype.v1: metrics+v1
   operators.operatorframework.io.metrics.project_layout: go.kubebuilder.io/v3