diff --git a/nats/src/jetstream/types.rs b/nats/src/jetstream/types.rs
index 56af145b4..368182d83 100644
--- a/nats/src/jetstream/types.rs
+++ b/nats/src/jetstream/types.rs
@@ -224,7 +224,12 @@ pub struct ConsumerConfig {
     #[serde(default, skip_serializing_if = "is_default")]
     pub rate_limit: u64,
     /// What percentage of acknowledgments should be samples for observability, 0-100
-    #[serde(default, skip_serializing_if = "is_default")]
+    #[serde(
+        rename = "sample_freq",
+        with = "from_str",
+        default,
+        skip_serializing_if = "is_default"
+    )]
     pub sample_frequency: u8,
     /// The maximum number of waiting consumers.
     #[serde(default, skip_serializing_if = "is_default")]
@@ -254,6 +259,26 @@ pub struct ConsumerConfig {
     pub inactive_threshold: Duration,
 }
 
+mod from_str {
+    pub fn deserialize<'de, T, D>(deserializer: D) -> Result<T, D::Error>
+    where
+        T: std::str::FromStr,
+        T::Err: std::fmt::Display,
+        D: serde::Deserializer<'de>,
+    {
+        let s = <String as serde::Deserialize>::deserialize(deserializer)?;
+        T::from_str(&s).map_err(serde::de::Error::custom)
+    }
+
+    pub fn serialize<T, S>(value: &T, serializer: S) -> Result<S::Ok, S::Error>
+    where
+        T: std::fmt::Display,
+        S: serde::Serializer,
+    {
+        serializer.serialize_str(&value.to_string())
+    }
+}
+
 pub(crate) enum ConsumerKind {
     Pull,
 }
diff --git a/nats/tests/jetstream.rs b/nats/tests/jetstream.rs
index 89a8a8f98..330fdc244 100644
--- a/nats/tests/jetstream.rs
+++ b/nats/tests/jetstream.rs
@@ -783,6 +783,32 @@ fn jetstream_pull_subscribe_bad_stream() {
         .expect_err("expected not found stream for a given subject");
 }
 
+#[test]
+fn jetstream_consumer_configs_sample_frequency() {
+    let s = nats_server::run_server("tests/configs/jetstream.conf");
+    let nc = nats::Options::new()
+        .error_callback(|err| println!("error!: {err}"))
+        .connect(s.client_url())
+        .unwrap();
+    let js = nats::jetstream::new(nc);
+
+    let sconfig = StreamConfig {
+        name: "SampledStream".into(),
+        ..Default::default()
+    };
+    js.add_stream(sconfig).unwrap();
+
+    let cconfig = ConsumerConfig {
+        durable_name: Some("SampledConsumer".into()),
+        filter_subject: "SampledSubject".into(),
+        sample_frequency: 80,
+        ..Default::default()
+    };
+    let consumer = js.add_consumer("SampledStream", cconfig).unwrap();
+
+    assert_eq!(80, consumer.config.sample_frequency);
+}
+
 // Helper function to return server and client.
 pub fn run_basic_jetstream() -> (nats_server::Server, Connection, JetStream) {
     let s = nats_server::run_server("tests/configs/jetstream.conf");