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+---
+layout: post
+title:  "Lucid NYC"
+tile-name: "Lucid NYC"
+thumbnail: "lucid.png"
+banner:
+date:   2016-02-15
+tags: digital UI UX
+---
+
+<div class="image-container"><img src="../img/lucid/hero.png" alt="Home page iteration: hero shot"/></div>
+
+LucidNYC is an inspirational, informative, and popular salon series which introduces attendees to cutting edge projects by leading innovators across all fields. Lucid was developed to gain early insight into new trends and to track the pulse of cultural and technological change among early adopters and influencers.
+
+Throughout this project the goal for the team was to bring to light the interesting stories shared by the future viewing speakers, under a new brand and web language.
+
+<div class="image-container" style="margin-bottom:100px"><img src="../img/lucid/mainpages.png" alt="Home about and article final pages"/></div>
+
+## Process
+
+<div class="image-container"><img src="../img/lucid/brandingExploration.svg" alt="Branding iterations with different typefaces"/></div>
+
+<div class="image-container"><img src="../img/lucid/brandingExploration2.svg" alt="Branding iterations with different shapes"/></div>
+
+<div class="image-container"><img src="../img/lucid/colors.svg" alt="Brand color exploration"/></div>
+
+<div class="image-container"><img src="../img/lucid/tileIterations.png" alt="Article Tile Design Iterations"/></div>
+
+<div class="image-container"><img src="../img/lucid/splashpage.png" alt="Mobile and desktop splash pages mockups"/></div>