diff --git a/db.go b/db.go
index 7c29d6a..6334094 100644
--- a/db.go
+++ b/db.go
@@ -87,7 +87,11 @@ func buildQueryForRow(rowId string, row Row, dependencyGraph graph.Graph[string,
 	values := []string{}
 	setStatements := []string{}
 	onConflictColumn := ""
-	for column, value := range row {
+	for column, valueRaw := range row {
+		// Technically we allow more than strings in ripoff files for templating purposes,
+		// but full support (ex: escaping arrays, what to do with maps, etc.) is quite hard so tabling that for now.
+		value := fmt.Sprint(valueRaw)
+
 		// Rows can explicitly mark what columns they should conflict with, in cases like composite primary keys.
 		if column == "~conflict" {
 			// Really novice way of escaping these.
diff --git a/ripoff_file.go b/ripoff_file.go
index cf2d28d..082539d 100644
--- a/ripoff_file.go
+++ b/ripoff_file.go
@@ -6,14 +6,13 @@ import (
 	"os"
 	"path/filepath"
 	"regexp"
-	"strconv"
 	"strings"
 	"text/template"
 
 	"gopkg.in/yaml.v3"
 )
 
-type Row map[string]string
+type Row map[string]interface{}
 
 type RipoffFile struct {
 	Rows map[string]Row `yaml:"rows"`
@@ -21,12 +20,8 @@ type RipoffFile struct {
 
 var funcMap = template.FuncMap{
 	// Convenient way to loop a set amount of times.
-	"intSlice": func(countStr string) ([]int, error) {
-		countInt, err := strconv.Atoi(countStr)
-		if err != nil {
-			return []int{}, err
-		}
-		ret := make([]int, countInt)
+	"intSlice": func(count int) ([]int, error) {
+		ret := make([]int, count)
 		for i := range ret {
 			ret[i] = i
 		}
@@ -43,7 +38,7 @@ func concatRows(templates *template.Template, existingRows map[string]Row, newRo
 		if rowExists {
 			return fmt.Errorf("row %s is defined more than once", rowId)
 		}
-		templateName, usesTemplate := row["template"]
+		templateName, usesTemplate := row["template"].(string)
 		if usesTemplate {
 			// "rowId" allows dependencies between templated rows to be clear outside of the template.
 			// Templates can additionally use it to seed random generators.
diff --git a/testdata/templates/template_users.yml b/testdata/templates/template_users.yml
new file mode 100644
index 0000000..345d985
--- /dev/null
+++ b/testdata/templates/template_users.yml
@@ -0,0 +1,10 @@
+rows:
+  {{ range $email, $avatarUrl := .users }}
+  users:uuid({{ $email }}):
+    id: users:uuid({{ $email }})
+    email: {{ $email }}
+    avatar_id: avatars:uuid({{ $avatarUrl }})
+  avatars:uuid({{ $avatarUrl }}):
+    id: avatars:uuid({{ $avatarUrl }})
+    url: {{ $avatarUrl }}
+  {{ end }}
diff --git a/testdata/templates/templates.yml b/testdata/templates/templates.yml
index b22f1ed..2f8db89 100644
--- a/testdata/templates/templates.yml
+++ b/testdata/templates/templates.yml
@@ -4,3 +4,12 @@ rows:
     email: foobar@example.com
     avatarUrl: image.png
     avatarGrayscale: false
+  # Templates actually end up replacing the row, so if you don't use rowId in
+  # the template you can get away with using other variables as seeds.
+  bulk_users:
+    template: template_users.yml
+    users:
+      a@example.com: a.png
+      b@example.com: b.png
+      c@example.com: c.png
+      d@example.com: d.png