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campaign_performance_overview.dashboard.lookml
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- dashboard: campaign_performance_overview
title: Campaign Performance Overview
layout: tile
tile_size: 100
filters:
elements:
- name: total_campaigns
title: Total Campaigns (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [campaign.count]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_cost_usd
title: Total Cost (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_cost_usd]
sorts: [master_stats.total_cost_usd desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: average_cost_per_conversion
title: Average Cost per Conversion (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.average_cost_per_conversion]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_impressions
title: Total Impressions (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_impressions]
sorts: [master_stats.total_impressions desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_interactions
title: Total Interactions (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_interactions]
sorts: [master_stats.total_interactions desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: average_interaction_rate
title: Average Interaction Rate (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.average_interaction_rate]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_clicks
title: Total Clicks (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_clicks]
sorts: [master_stats.total_clicks desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_conversions
title: Total Conversions (Campaigns)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_conversions]
sorts: [master_stats.total_conversions desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: average_conversion_rate
title: Average Conversion Rate
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.average_conversion_rate]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: campaign_funnel
title: Campaign Funnel (Campaigns)
type: looker_column
model: google_adwords
explore: master_stats
measures: [master_stats.total_impressions, master_stats.total_interactions,
master_stats.total_conversions]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
column_spacing_ratio: ''
show_dropoff: true
colors: ['palette: Default']
series_colors: {}
height: 3
width: 6
- name: performance_by_device
title: Campaign Performance by Device (Campaigns)
type: looker_column
model: google_adwords
explore: master_stats
dimensions: [master_stats._data_date, master_stats.device_type]
pivots: [master_stats.device_type]
fill_fields: [master_stats._data_date]
measures: [master_stats.total_impressions]
sorts: [master_stats._data_date desc, master_stats.device_type]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
stacking: normal
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
height: 3
width: 6
- name: impression_to_interaction
title: Impression to Click Conversion Efficiency (Campaigns)
type: looker_column
model: google_adwords
explore: master_stats
dimensions: [campaign.campaign_name]
measures: [master_stats.total_impressions, master_stats.average_interaction_rate]
sorts: [campaign.campaign_name desc]
limit: '50'
column_limit: '50'
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: false
show_y_axis_labels: false
show_y_axis_ticks: false
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types:
master_stats.average_conversion_rate: line
master_stats.average_interaction_rate: line
y_axis_reversed: false
y_axis_max: []
series_colors:
master_stats.average_conversion_rate: "#a9c574"
master_stats.average_interaction_rate: "#a9c574"
- name: click_to_conversion
title: Click to Conversion Efficiency (Campaigns)
type: looker_column
model: google_adwords
explore: master_stats
dimensions: [campaign.campaign_name]
measures: [master_stats.total_clicks, master_stats.average_conversion_rate]
sorts: [campaign.campaign_name desc]
limit: '50'
column_limit: '50'
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: false
show_y_axis_labels: false
show_y_axis_ticks: false
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types:
master_stats.average_conversion_rate: line
y_axis_reversed: false
y_axis_max: []
series_colors:
master_stats.average_conversion_rate: "#a9c574"
- name: all_campaign_full_detail
title: All Campaigns Full Details (Campaigns)
type: table
model: google_adwords
explore: master_stats
dimensions: [campaign.campaign_name]
measures: [master_stats.total_interactions, master_stats.total_impressions,
master_stats.average_interaction_rate, master_stats.total_conversions, master_stats.total_cost_usd,
master_stats.average_cost_per_conversion]
sorts: [master_stats.average_interaction_rate desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
limit_displayed_rows: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 6
width: 12