diff --git a/lib/kino/process.ex b/lib/kino/process.ex
index 57f28f0b..fead2de1 100644
--- a/lib/kino/process.ex
+++ b/lib/kino/process.ex
@@ -16,6 +16,7 @@ defmodule Kino.Process do
 
   @type supervisor :: pid() | atom()
   @type trace_target :: :all | pid() | [pid()]
+  @type label_response :: {:ok, String.t()} | :continue
 
   @doc """
   Generates a visualization of an application tree.
@@ -192,8 +193,8 @@ defmodule Kino.Process do
   from the provided trace function.
   """
   @spec render_seq_trace(trace_target(), (-> any())) :: any()
-  def render_seq_trace(trace_target \\ :all, trace_function) do
-    {func_result, sequence_diagram} = seq_trace(trace_target, trace_function)
+  def render_seq_trace(trace_target \\ :all, trace_function, opts \\ []) do
+    {func_result, sequence_diagram} = seq_trace(trace_target, trace_function, opts)
     Kino.render(sequence_diagram)
     func_result
   end
@@ -224,6 +225,13 @@ defmodule Kino.Process do
   target argument can either be a single PID, a list of PIDs, or the atom `:all`
   depending on what messages you would like to retain in your trace.
 
+  ## Options
+
+    * `:message_label` - A function to help label message events. If
+      the given function returns `:continue`, then the default label
+      is used. However, if the function returns a `String.t()`, then
+      that will be used for the label.
+
   ## Examples
 
   To generate a trace of all the messages occurring during the execution of the
@@ -266,15 +274,43 @@ defmodule Kino.Process do
 
         Agent.stop(agent_pid)
       end)
+
+  Further if you are interested in custom labeling between messages
+  sent between processes, you can specify custom labels for the
+  messages you are interested in:
+
+      {:ok, agent_pid} = Agent.start_link(fn -> [] end)
+      Process.monitor(agent_pid)
+
+      Kino.Process.seq_trace(agent_pid, fn ->
+        1..2
+        |> Task.async_stream(
+          fn value ->
+            Agent.get(agent_pid, fn value -> value end)
+            100 * value
+          end,
+          max_concurrency: 3
+        )
+        |> Stream.run()
+
+        Agent.stop(agent_pid)
+      end,
+      message_label: fn(msg) ->
+        case msg do
+          {:"$gen_call", _ref, {:get, _}} -> {:ok, "GET: value"}
+          _ -> :continue
+        end
+    end)
   """
-  @spec seq_trace(trace_target(), (-> any())) :: {any(), Mermaid.t()}
-  def seq_trace(trace_target \\ :all, trace_function)
+  @spec seq_trace(trace_target(), (-> any()), keyword()) :: {any(), Mermaid.t()}
+  def seq_trace(trace_target \\ :all, trace_function, opts \\ [])
 
-  def seq_trace(pid, trace_function) when is_pid(pid) do
-    seq_trace([pid], trace_function)
+  def seq_trace(pid, trace_function, opts) when is_pid(pid) do
+    seq_trace([pid], trace_function, opts)
   end
 
-  def seq_trace(trace_pids, trace_function) when is_list(trace_pids) or trace_pids == :all do
+  def seq_trace(trace_pids, trace_function, opts)
+      when is_list(trace_pids) or trace_pids == :all do
     # Set up the process message tracer and the Erlang seq_trace_module
     calling_pid = self()
     {:ok, tracer_pid} = Tracer.start_link()
@@ -349,7 +385,7 @@ defmodule Kino.Process do
       trace_events
       |> Enum.reduce({[], MapSet.new()}, fn %{from: from, to: to, message: message},
                                             {events, started_processes} ->
-        events = [normalize_message(from, to, message, participants_lookup) | events]
+        events = [normalize_message(from, to, message, participants_lookup, opts) | events]
 
         from_idx = Map.get(participants_lookup, from, :not_found)
         to_idx = Map.get(participants_lookup, to, :not_found)
@@ -408,25 +444,31 @@ defmodule Kino.Process do
   defp deactivate?(idx, {:EXIT, _, _}) when idx != :not_found, do: true
   defp deactivate?(_idx, _), do: false
 
-  defp normalize_message(from, to, message, participants_lookup)
+  defp normalize_message(from, to, message, participants_lookup, opts)
        when is_map_key(participants_lookup, from) and is_map_key(participants_lookup, to) do
-    formatted_message = label_from_message(message)
+    formatted_message = label_from_message(message, label_from_options(opts))
     from_idx = participants_lookup[from]
     to_idx = participants_lookup[to]
 
     "#{from_idx}->>#{to_idx}: #{formatted_message}"
   end
 
-  defp normalize_message(_, _, _, _), do: ""
-
-  defp label_from_message(message) do
-    case message do
-      {:EXIT, _, reason} -> "EXIT: #{label_from_reason(reason)}"
-      {:spawn_request, _, _, _, _, _, _, _} -> "SPAWN"
-      {:DOWN, _, :process, _, reason} -> "DOWN: #{label_from_reason(reason)}"
-      {:"$gen_call", _ref, value} -> "CALL: #{label_from_value(value)}"
-      {:"$gen_cast", value} -> "CAST: #{label_from_value(value)}"
-      value -> "INFO: #{label_from_value(value)}"
+  defp normalize_message(_, _, _, _, _), do: ""
+
+  defp label_from_message(message, custom_label) do
+    case custom_label.(message) do
+      {:ok, response} ->
+        response
+
+      :continue ->
+        case message do
+          {:EXIT, _, reason} -> "EXIT: #{label_from_reason(reason)}"
+          {:spawn_request, _, _, _, _, _, _, _} -> "SPAWN"
+          {:DOWN, _, :process, _, reason} -> "DOWN: #{label_from_reason(reason)}"
+          {:"$gen_call", _ref, value} -> "CALL: #{label_from_value(value)}"
+          {:"$gen_cast", value} -> "CAST: #{label_from_value(value)}"
+          value -> "INFO: #{label_from_value(value)}"
+        end
     end
   end
 
@@ -444,6 +486,11 @@ defmodule Kino.Process do
   defp label_from_value(tuple) when is_tuple(tuple), do: "tuple"
   defp label_from_value(_), do: "term"
 
+  defp label_from_options(opts) do
+    opts
+    |> Keyword.get(:message_label, fn _message -> :continue end)
+  end
+
   defp direction_from_opts(opts) do
     opts
     |> Keyword.get(:direction, :top_down)