diff --git a/.github/workflows/deploy-main.yml b/.github/workflows/deploy-main.yml
index 93c037683..82c0a9b48 100644
--- a/.github/workflows/deploy-main.yml
+++ b/.github/workflows/deploy-main.yml
@@ -30,6 +30,7 @@ jobs:
       - run: firebase deploy --project civic-liker -f
         env:
           GA_TRACKING_ID: ${{ vars.GA_TRACKING_ID }}
+          AD_CONVERSION_ID: ${{ vars.AD_CONVERSION_ID }}
           STRIPE_PUBLIC_KEY: ${{ vars.STRIPE_PUBLIC_KEY }}
           CRISP_WEBSITE_ID: ${{ vars.CRISP_WEBSITE_ID }}
           SENTRY_DSN: ${{ vars.SENTRY_DSN }}
diff --git a/.github/workflows/deploy-rinkeby.yml b/.github/workflows/deploy-rinkeby.yml
index dee6c53cb..ccc2a8b6d 100644
--- a/.github/workflows/deploy-rinkeby.yml
+++ b/.github/workflows/deploy-rinkeby.yml
@@ -37,6 +37,7 @@ jobs:
       - run: firebase deploy --project civic-liker-develop -f
         env:
           GA_TRACKING_ID: ${{ vars.GA_TRACKING_ID }}
+          AD_CONVERSION_ID: ${{ vars.AD_CONVERSION_ID }}
           CRISP_WEBSITE_ID: ${{ vars.CRISP_WEBSITE_ID }}
           STRIPE_PUBLIC_KEY: ${{ vars.STRIPE_PUBLIC_KEY }}
           SENTRY_DSN: ${{ vars.SENTRY_DSN }}
diff --git a/src/constant/index.js b/src/constant/index.js
index c5ad3b542..bce58b95d 100644
--- a/src/constant/index.js
+++ b/src/constant/index.js
@@ -1,4 +1,4 @@
-export const { IS_TESTNET } = process.env;
+export const { IS_TESTNET, AD_CONVERSION_ID } = process.env;
 
 export const TEST_MODE =
   process.env.NODE_ENV !== 'production' || process.env.CI;
diff --git a/src/nuxt.config.js b/src/nuxt.config.js
index 54b751f7b..5726dc2c4 100644
--- a/src/nuxt.config.js
+++ b/src/nuxt.config.js
@@ -11,7 +11,7 @@ const {
   CRISP_WEBSITE_ID,
   STRIPE_PUBLIC_KEY,
   GA_TRACKING_ID,
-  ADWORDS_TRACKING_ID,
+  AD_CONVERSION_ID,
   EXTERNAL_URL,
 } = process.env;
 
@@ -22,7 +22,7 @@ const nuxtConfig = {
     CRISP_WEBSITE_ID,
     STRIPE_PUBLIC_KEY,
     GA_TRACKING_ID,
-    ADWORDS_TRACKING_ID,
+    AD_CONVERSION_ID,
     SITE_NAME,
     EXTERNAL_URL,
   },
diff --git a/src/pages/nft/claim/index.vue b/src/pages/nft/claim/index.vue
index 369754df6..5792419fc 100644
--- a/src/pages/nft/claim/index.vue
+++ b/src/pages/nft/claim/index.vue
@@ -934,6 +934,7 @@ export default {
         price,
         currency: 'USD',
         isNFTBook: true,
+        paymentId: this.paymentId,
       });
       items.forEach(item => {
         logPurchaseNFTBookEvent(this, {
diff --git a/src/pages/nft/gift/index.vue b/src/pages/nft/gift/index.vue
index d9fe49f89..6d1562086 100644
--- a/src/pages/nft/gift/index.vue
+++ b/src/pages/nft/gift/index.vue
@@ -139,6 +139,7 @@ export default {
         price,
         currency: 'USD',
         isNFTBook: true,
+        paymentId: this.paymentId,
       });
       logPurchaseNFTBookEvent(this, {
         name: this.productName,
diff --git a/src/plugins/gtag.client.js b/src/plugins/gtag.client.js
index 145e0e719..e4426c09c 100644
--- a/src/plugins/gtag.client.js
+++ b/src/plugins/gtag.client.js
@@ -9,9 +9,6 @@ export default (ctx, inject) => {
   } = ctx;
   if (process.env.GA_TRACKING_ID) {
     const includes = [];
-    if (process.env.ADWORDS_TRACKING_ID) {
-      includes.push({ id: process.env.ADWORDS_TRACKING_ID });
-    }
     Vue.use(
       VueGtag,
       {
diff --git a/src/util/EventLogger.js b/src/util/EventLogger.js
index 8b4131b5c..4349af754 100644
--- a/src/util/EventLogger.js
+++ b/src/util/EventLogger.js
@@ -1,4 +1,4 @@
-import { IS_TESTNET } from '../constant';
+import { IS_TESTNET, AD_CONVERSION_ID } from '../constant';
 
 function hexString(buffer) {
   const byteArray = new Uint8Array(buffer);
@@ -126,7 +126,7 @@ export function logTrackerEvent(
 export function logPurchaseFlowEvent(
   vue,
   event,
-  { txHash, price, currency, items, isNFTBook }
+  { txHash, price, currency, items, isNFTBook, paymentId }
 ) {
   try {
     if (
@@ -144,7 +144,7 @@ export function logPurchaseFlowEvent(
     }
     if (vue.$gtag) {
       vue.$gtag.event(event, {
-        transaction_id: txHash,
+        transaction_id: paymentId || txHash,
         value: price,
         currency,
         items: items.map(i => {
@@ -159,6 +159,14 @@ export function logPurchaseFlowEvent(
           };
         }),
       });
+      if (event === 'purchase' && AD_CONVERSION_ID) {
+        vue.$gtag.event('conversion', {
+          send_to: AD_CONVERSION_ID,
+          value: price,
+          currency: 'USD',
+          transaction_id: paymentId || txHash,
+        });
+      }
     }
     if (window.fbq && !IS_TESTNET) {
       const eventNameMapping = {