the-aida-formula-attention-interest-desire-action.md

The AIDA Formula (Attention, Interest, Desire, Action) | Start Chat

The AIDA formula is an incredibly reliable sales copy formula. Use it in your copy to multiply your conversions.

Prompt

I am selling #[your product/service] 
 
I need to write #[what do you need to write] 

Use the AIDA formula to write it: 

– Step 1 (Attention): Open with a bang. Grab the reader’s attention with a bold statement, fact, or question 
– Step 2 (Interest): Hook the reader’s interest with features and benefits 
– Step 3 (Desire): Make the reader feel a sense of desire by showing them their life with my solution. 
– Step 4 (Action): Spur the reader into action and tell them what to do next (a CTA).