diff --git a/ATTRIBUTION.md b/ATTRIBUTION.md
index fd0c6dab..b60c978b 100644
--- a/ATTRIBUTION.md
+++ b/ATTRIBUTION.md
@@ -2,15 +2,15 @@
 
 [//]: # (File generated by attribution-gen. DO NOT EDIT.)
 
-The github.com/awslabs/kro source code is licensed under the
+The github.com/kro-run/kro source code is licensed under the
 Apache License, version 2.0. A copy of this license is available in the
 [LICENSE](LICENSE) file in the root source code directory and is included,
-along with this document, in any images containing github.com/awslabs/kro
+along with this document, in any images containing github.com/kro-run/kro
 binaries.
 
 ## Package dependencies
 
-The module github.com/awslabs/kro depends on a number of Open Source Go packages. Direct 
+The module github.com/kro-run/kro depends on a number of Open Source Go packages. Direct 
 dependencies are listed in the ./go.mod file.
 Those direct package dependencies have some dependencies of their own (known as
 "transitive dependencies")
diff --git a/Makefile b/Makefile
index f7f2557b..0752bde0 100644
--- a/Makefile
+++ b/Makefile
@@ -177,13 +177,13 @@ $(CONTROLLER_GEN): $(LOCALBIN)
 .PHONY: image
 build-image: ## Build the kro controller images using ko build
 	$(WITH_GOFLAGS) KOCACHE=$(KOCACHE) KO_DOCKER_REPO="public.ecr.aws/kro/controller" \
-		ko build --bare github.com/awslabs/kro/cmd/controller \
+		ko build --bare github.com/kro-run/kro/cmd/controller \
 		--push=false --tags ${RELEASE_VERSION} --sbom=none
 
 .PHONY: publish
 publish-image: ## Publish the kro controller images to ECR
 	$(WITH_GOFLAGS) KOCACHE=$(KOCACHE) KO_DOCKER_REPO="public.ecr.aws/kro/controller" \
-		ko publish --bare github.com/awslabs/kro/cmd/controller \
+		ko publish --bare github.com/kro-run/kro/cmd/controller \
 		--tags ${RELEASE_VERSION} --sbom=none
 
 .PHONY: package-helm
diff --git a/examples/eks-cluster-mgmt/README.md b/examples/eks-cluster-mgmt/README.md
index 665e8f7c..47bf3b19 100644
--- a/examples/eks-cluster-mgmt/README.md
+++ b/examples/eks-cluster-mgmt/README.md
@@ -49,7 +49,7 @@ controllers installation) will be automated via the GitOps flow.
    first (surrounded with`<>`):
 
 ```sh
-export KRO_REPO_URL="https://github.com/awslabs/kro.git"
+export KRO_REPO_URL="https://github.com/kro-run/kro.git"
 export WORKSPACE_PATH=<workspace-path> #the directory where repos will be cloned e.g. ~/environment
 export ACCOUNT_ID=$(aws sts get-caller-identity --output text --query Account)
 export AWS_REGION=<region> #e.g. us-west-2
diff --git a/website/docs/docs/getting-started/01-Installation.md b/website/docs/docs/getting-started/01-Installation.md
index 3e66dff2..b1445c3e 100644
--- a/website/docs/docs/getting-started/01-Installation.md
+++ b/website/docs/docs/getting-started/01-Installation.md
@@ -30,7 +30,7 @@ Once authenticated, install kro using the Helm chart:
 Fetch the latest release version from GitHub
 ```sh
 export KRO_VERSION=$(curl -sL \
-    https://api.github.com/repos/awslabs/kro/releases/latest | \
+    https://api.github.com/repos/kro-run/kro/releases/latest | \
     jq -r '.tag_name | ltrimstr("v")'
   )
 ```
diff --git a/website/docs/docs/overview.md b/website/docs/docs/overview.md
index deda3bc9..51e427cc 100644
--- a/website/docs/docs/overview.md
+++ b/website/docs/docs/overview.md
@@ -109,8 +109,8 @@ achieving consistency across deployment environments.
 
 We welcome questions, suggestions, and contributions from the community! To get
 involved, check out our
-[contributing guide](https://github.com/awslabs/kro/blob/main/CONTRIBUTING.md).
+[contributing guide](https://github.com/kro-run/kro/blob/main/CONTRIBUTING.md).
 For bugs or feature requests, feel free to
-[submit an issue](https://github.com/awslabs/kro/issues). You’re also invited to
+[submit an issue](https://github.com/kro-run/kro/issues). You’re also invited to
 join our
-[community](https://github.com/awslabs/kro?tab=readme-ov-file#community-participation).
+[community](https://github.com/kro-run/kro?tab=readme-ov-file#community-participation).
diff --git a/website/docusaurus.config.ts b/website/docusaurus.config.ts
index 639fc7a3..e461742e 100644
--- a/website/docusaurus.config.ts
+++ b/website/docusaurus.config.ts
@@ -50,7 +50,7 @@ const config: Config = {
           // Please change this to your repo.
           // Remove this to remove the "edit this page" links.
           editUrl:
-            "https://github.com/awslabs/kro/tree/main/website",
+            "https://github.com/kro-run/kro/tree/main/website",
         },
         blog: false,
         theme: {
@@ -112,7 +112,7 @@ const config: Config = {
           ],
         },
         {
-          href: "https://github.com/awslabs/kro",
+          href: "https://github.com/kro-run/kro",
           position: "right",
           className: "header-github-link",
           "aria-label": "GitHub repository",
@@ -145,7 +145,7 @@ const config: Config = {
           items: [
             {
               label: "GitHub",
-              href: "https://github.com/awslabs/kro",
+              href: "https://github.com/kro-run/kro",
             },
           ],
         },
diff --git a/website/src/pages/index.tsx b/website/src/pages/index.tsx
index 442f473a..e1be6556 100644
--- a/website/src/pages/index.tsx
+++ b/website/src/pages/index.tsx
@@ -27,7 +27,7 @@ function HomepageHeader() {
           </Link>
           <Link
             className="button button--secondary button--lg"
-            to="https://github.com/awslabs/kro"
+            to="https://github.com/kro-run/kro"
           >
             Go to Github
           </Link>