diff --git a/db.go b/db.go
index 89a52d1..ff00dca 100644
--- a/db.go
+++ b/db.go
@@ -2,6 +2,7 @@ package pg
 
 import (
 	"context"
+	"encoding/json"
 	"errors"
 	"fmt"
 	"reflect"
@@ -514,3 +515,63 @@ func (db *DB) Unlisten(ctx context.Context, channel string) error {
 	_, err := db.Exec(ctx, query, channel)
 	return err
 }
+
+// UpdateJSONB updates a JSONB column (full or partial) in the database by building and executing an
+// SQL query based on the provided values and the given tableName and columnName.
+// The values parameter is a map of key-value pairs where the key is the json field name and the value is its new value,
+// new keys are accepted. Note that tableName and columnName are not escaped.
+func (db *DB) UpdateJSONB(ctx context.Context, tableName, columnName, rowID string, values map[string]any, fieldsToUpdate []string, primaryKey *desc.Column) (int64, error) {
+	var (
+		tag pgconn.CommandTag
+		err error
+	)
+
+	// We could extract the id from the column and do a select based on that but let's keep things simple and do it per row id.
+	// id, ok := values[primaryKey.Name]
+	// if !ok {
+	// 	return 0, fmt.Errorf("missing primary key value")
+	// }
+
+	// Partial Update.
+	if len(fieldsToUpdate) > 0 {
+		// Build query.
+		query := fmt.Sprintf("UPDATE %s SET %s = ", tableName, columnName)
+		// Loop over the keys and construct the query using jsonb_set.
+		for _, key := range fieldsToUpdate {
+			// Get the value for the key from the map.
+			value, ok := values[key]
+			if !ok {
+				// Handle missing value.
+				return 0, fmt.Errorf("missing value for key: %s", key)
+			}
+
+			// Convert the value to JSON.
+			valueJSON, err := json.Marshal(value)
+			if err != nil {
+				// Handle error.
+				return 0, fmt.Errorf("error converting value to json: %w", err)
+			}
+
+			// Append the jsonb_set function to the query.
+			query += fmt.Sprintf("jsonb_set (%s, ' {%s}', '%s'::jsonb, true), ", columnName, key, string(valueJSON))
+		}
+		// Remove the trailing comma and space.
+		query = strings.TrimSuffix(query, ", ")
+
+		// Add the WHERE clause.
+		query += " WHERE id = $1"
+
+		// Execute the query with the id parameter.
+		tag, err = db.Exec(ctx, query, rowID)
+	} else {
+		// Full Update.
+		query := fmt.Sprintf("UPDATE %s SET %s = $1 WHERE id = $2;", tableName, columnName)
+		tag, err = db.Exec(ctx, query, values, rowID)
+	}
+	if err != nil {
+		// Handle error
+		return 0, err
+	}
+
+	return tag.RowsAffected(), nil
+}