diff --git a/.travis.yml b/.travis.yml
index 747e26c..17549c0 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -15,7 +15,7 @@ script:
 before_deploy:
   - git config --local user.name "Justinas Stankevicius"
   - git config --local user.email "justinas@justinas.org"
-  - export TRAVIS_TAG=${TRAVIS_TAG:-$(date -u +'%Y%m%dT%H%M%S')-$(git log --format=%h -1)}
+  - export TRAVIS_TAG=${TRAVIS_TAG:-release-$(date -u +'%Y%m%dT%H%M%S')-$(git log --format=%h -1)}
   - git tag $TRAVIS_TAG
 
 deploy: