- if username.github.io, use master
- if custom domain url, use gh-pages
http://bryancshepherd.com/Setting-up-Bluehost-DNS-for-a-GitHub-Jekyll-blog
http://davidensinger.com/2013/03/setting-the-dns-for-github-pages-on-namecheap
http://www.curtismlarson.com/blog/2015/04/12/github-pages-google-domains
192.30.252.153 and 192.30.252.154