diff --git a/CMakeLists.txt b/CMakeLists.txt
index 143464b34..b6808baad 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -27,7 +27,7 @@ endif()
 
 
 # Througout this project MFX_VERSION refers to uAPI version and MEDIA_VERSION refers to product version
-set(MEDIA_VERSION 24.3.4) # auto-update
+set(MEDIA_VERSION 24.4.0) # auto-update
 set(MEDIA_VERSION_STR "${MEDIA_VERSION}${MEDIA_VERSION_EXTRA}" CACHE STRING "" FORCE)
 
 if(CMAKE_SYSTEM_NAME MATCHES WindowsStore)