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Copy file name to clipboardExpand all lines: docs/discounts/discounts_guide.md
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# Discounts product guide
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## What are Discounts
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## What are discounts
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Just like brick-and-mortar shops, online stores use clever strategies to attract new customers, keep loyal ones, boost sales, highlight special products, and clear out inventory.
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## How it works
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The discount feature hooks into the price resolving logic of products, allowing you to modify it before it's displayed to the customers.
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The Discounts feature hooks into the price resolving logic of products, allowing you to modify it before it's displayed to the customers.
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### Core concepts
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Discounts are applied in two places:
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-**Catalog discounts** are activated when browsing the product catalog and do not require any action from the customer to be activated
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-**Cart discounts** can activate when entering the [cart](cart.md), if the right conditions are met. They may also require entering a discount code to be activated
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-**Product catalog** - catalog discounts are activated when browsing the product catalog and do not require any action from the customer to be activated
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-**Cart** - cart discounts can activate when entering the [cart](cart.md), if the right conditions are met. They may also require entering a discount code to be activated
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A shopping cart can have multiple active discounts, but a specific product can only have a single discount applied to it at a time.
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When two or more discounts could be applied to a single product, the system evaluates the following properties to choose the right one:
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When two or more discounts can be applied to a single product, the system evaluates the following properties to choose the right one:
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- discount activation place (cart discounts rank higher over catalog discounts)
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#### Product selection
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All products, including [product variants](pim_guide.md#product-variants), can be selected when creating a discount. You can also limit this choice to a subset of products:
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All products, including [product variants](pim_guide.md#product-variants), can be selected when creating a discount.
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You can also limit this choice to a subset of products:
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- belonging to selected [product categories](pim_guide.md#product-categories)
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