Option to override attribute names

[aronneagu]

Is your feature request related to a problem? Please describe.
I would like to have names for attributes that are closer aligned to the CI systems we use (we use Gitlab).
For example the build_num attribute is not immediately clear for non-technical users browsing our telemetry data that it's actually CI_PIPELINE_ID. They know Gitlab, so seeing an attribute named something like "ci.pipeline_id" or "ci.pipeline.id" would make it more obvious what that attribute is referring to.

Describe the solution you'd like
I'd like the option to be able to map specific environment variables to attributes
For example in common.co
COMMON_PYTEST_ARGS_WITHOUT_COVERAGE: >-

the option to create attribute names "ci.pipeline.id" which maps to env var CI_PIPELINE_ID.

Describe alternatives you've considered
I couldn't find alternatives

Additional context

[MikeGoldsmith]

Hi @aronneagu - thanks for proposing the change. We're open to allowing users to use attribute names that mean more to them.

We'll add this to our backlog for consideration. We're also open to community PRs if you'd like to work on this yourself.