diff --git a/.changelog/39991.txt b/.changelog/39991.txt
new file mode 100644
index 00000000000..cfdfc758f6c
--- /dev/null
+++ b/.changelog/39991.txt
@@ -0,0 +1,3 @@
+```release-note:enhancement
+resource/aws_iam_user_login_profile: Mark the `password` argument as sensitive
+```
diff --git a/internal/service/iam/user_login_profile.go b/internal/service/iam/user_login_profile.go
index 9d295098ffc..c400dcc3c5d 100644
--- a/internal/service/iam/user_login_profile.go
+++ b/internal/service/iam/user_login_profile.go
@@ -75,8 +75,9 @@ func resourceUserLoginProfile() *schema.Resource {
 				Computed: true,
 			},
 			names.AttrPassword: {
-				Type:     schema.TypeString,
-				Computed: true,
+				Type:      schema.TypeString,
+				Computed:  true,
+				Sensitive: true,
 			},
 		},
 	}