diff --git a/www/big-picture/brand/index.spt b/www/big-picture/brand/index.spt
index 98aab9c..565ec2f 100644
--- a/www/big-picture/brand/index.spt
+++ b/www/big-picture/brand/index.spt
@@ -23,7 +23,9 @@ We value **kindness**.
 We value **direct, interpersonal communication**.
 
 We value forthright and thorough **discussion and deliberation** as means of
-reconciling wills and making decisions.
+reconciling wills and making decisions. We like "[dialoguing with interested 
+people about a significant but not urgent 
+risk](http://www.psandman.com/index-intro.htm)."
 
 We value **safety** as a necessary precondition for communication, discussion, 
 and deliberation.