diff --git a/Makefile b/Makefile
index 7b27d72c3..16fe1609c 100644
--- a/Makefile
+++ b/Makefile
@@ -222,6 +222,7 @@ olm-upgrade: operator-sdk ## Upgrade operator via OLM
 .PHONY: otel-deploy
 otel-deploy: operator-sdk ## Deploy OpenTelemetry operator via OLM
 	kubectl create namespace otel-operator-system
+        sleep 20s
 	$(OPERATOR_SDK) run bundle --timeout=5m --security-context-config=restricted -n $(OTEL_OPERATOR_NAMESPACE) $(OTEL_BUNDLE_IMG)
 
 ##@ Build Dependencies