diff --git a/internal/cmd/alloy-service/main_windows.go b/internal/cmd/alloy-service/main_windows.go
index ea86ce234f..62b0222da6 100644
--- a/internal/cmd/alloy-service/main_windows.go
+++ b/internal/cmd/alloy-service/main_windows.go
@@ -11,7 +11,7 @@ import (
 	"golang.org/x/sys/windows/svc"
 )
 
-const serviceName = "Grafana Alloy"
+const serviceName = "Alloy"
 
 func main() {
 	logger, err := newLogger()
diff --git a/packaging/alloy/windows/install_script.nsis b/packaging/alloy/windows/install_script.nsis
index 7ab4da21dc..0aa5b57c49 100644
--- a/packaging/alloy/windows/install_script.nsis
+++ b/packaging/alloy/windows/install_script.nsis
@@ -59,7 +59,7 @@ Section "install"
   # stack, and must be popped after calling.
 
   # Preemptively stop the existing service if it's running.
-  nsExec::ExecToLog 'sc stop "Grafana Alloy"'
+  nsExec::ExecToLog 'sc stop "Alloy"'
   Pop $0
 
   # Configure the out path and copy files to it.
@@ -97,15 +97,15 @@ Section "install"
   Call InitializeRegistry
 
   # Create the service.
-  nsExec::ExecToLog 'sc create "Grafana Alloy" start= delayed-auto binpath= "$INSTDIR\alloy-service-windows-amd64.exe"'
+  nsExec::ExecToLog 'sc create "Alloy" start= delayed-auto binpath= "$INSTDIR\alloy-service-windows-amd64.exe"'
   Pop $0
 
   # Start the service.
-  nsExec::ExecToLog 'sc start "Grafana Alloy"'
+  nsExec::ExecToLog 'sc start "Alloy"'
   Pop $0
 
   # Auto-restart Alloy on failure. Reset failure counter after 60 seconds without failure
-  nsExec::ExecToLog `sc failure "Grafana Alloy" reset= 60 actions= restart/5000 reboot= "Grafana Alloy has failed. Restarting in 5 seconds"`
+  nsExec::ExecToLog `sc failure "Alloy" reset= 60 actions= restart/5000 reboot= "Alloy has failed. Restarting in 5 seconds"`
   Pop $0
 SectionEnd
 
@@ -209,9 +209,9 @@ Section "uninstall"
   DetailPrint "Starting uninstaller."
 
   # Stop and remove service.
-  nsExec::ExecToLog 'sc stop "Grafana Alloy"'
+  nsExec::ExecToLog 'sc stop "Alloy"'
   Pop $0
-  nsExec::ExecToLog 'sc delete "Grafana Alloy"'
+  nsExec::ExecToLog 'sc delete "Alloy"'
   Pop $0
 
   RMDir /r "$SMPROGRAMS\${APPNAME}"  # Start Menu folder.