diff --git a/README.md b/README.md
index d65127b..efce571 100644
--- a/README.md
+++ b/README.md
@@ -136,13 +136,15 @@ cd $GAME_DEMO_HOME/platform/
 gcloud builds submit --config=cloudbuild.yaml --substitutions=_RELEASE_NAME=rel-1
 ```
 
-Navigate to the [agones-deploy-pipeline](https://console.cloud.google.
-com/deploy/delivery-pipelines/us-central1/agones-deploy-pipeline) delivery pipeline to review the rollout status. 
-Cloud Build will create a Cloud Deploy release which automatically deploys Agones the first game server cluster. Agones can be deployed to subsequent clusters by clicking on the `promote` button within the Pipeline visualization or by running the following gcloud command:
+Navigate to the 
+[agones-deploy-pipeline](https://console.cloud.google.com/deploy/delivery-pipelines/us-central1/agones-deploy-pipeline)
+delivery pipeline to review the rollout status. Cloud Build will create a Cloud Deploy release which automatically 
+deploys Agones the first game server cluster. Agones can be deployed to subsequent clusters by clicking on the 
+`promote` button within the Pipeline visualization or by running the following gcloud command:
 
 ```shell
 # Replace RELEASE_NAME with the unique build name
-gcloud deploy releases promote --release=RELEASE_NAME --delivery-pipeline=agones-deploy-pipeline --region=us-central1`
+gcloud deploy releases promote --release=RELEASE_NAME --delivery-pipeline=agones-deploy-pipeline --region=us-central1
 ```
 
 Continue the promotion until Agones has been deployed to all clusters. You can monitor the status of the deployment 
@@ -168,17 +170,33 @@ This will:
 
 ## Dedicated Game Server
 
-To build the Unreal dedicated game server image, run the following command: 
+To build the Unreal dedicated game server image, run the following command, and replace the` _RELEASE_NAME` 
+substitution with a unique build name.
 
 ```shell
 cd $GAME_DEMO_HOME/game
-gcloud builds submit --config=cloudbuild.yaml
+gcloud builds submit --config=cloudbuild.yaml --substitutions=_RELEASE_NAME=rel-1
 ```
 
-This will:
+Cloud Build will deploy:
 
 * Build the image for the dedicated game server.
-* Store those image in [Artifact Registry](https://cloud.google.com/artifact-registry).
+* Store the image in [Artifact Registry](https://cloud.google.com/artifact-registry).
+* Start the staged rollout of the Agones Fleet to each regional set of clusters.
+
+> This will take ~20 minutes or so, so feel free to grab a cup of ☕
+
+Navigate to the
+[agones-deploy-pipeline](https://console.cloud.google.com/deploy/delivery-pipelines/us-central1/global-game-agones-gameservers)
+delivery pipeline to review the rollout status. Cloud Build will create a Cloud Deploy release which automatically
+deploys the game server Agones Fleet to the `asia-east1` region first.
+The Fleet can be deployed to the next region in the queue via pressing the
+`promote` button within the Pipeline visualization or by running the following gcloud command:
+
+```shell
+# Replace RELEASE_NAME with the unique build name
+gcloud deploy releases promote --release=RELEASE_NAME --delivery-pipeline=global-game-agones-gameservers --region=us-central1
+```
 
 ## Game Client
 
diff --git a/game/cloudbuild.yaml b/game/cloudbuild.yaml
index b9b6203..83e06df 100644
--- a/game/cloudbuild.yaml
+++ b/game/cloudbuild.yaml
@@ -14,6 +14,11 @@
 
 serviceAccount: projects/${PROJECT_ID}/serviceAccounts/cloudbuild-cicd@${PROJECT_ID}.iam.gserviceaccount.com
 steps:
+
+  #
+  # Building of the images
+  #
+
   - name: gcr.io/cloud-builders/docker
     id: github-login
     script: |
@@ -22,13 +27,31 @@ steps:
       - CR_PAT
   - name: gcr.io/cloud-builders/docker
     id: build-image
-    args: ["build", ".", "-t", "${_UNREAL_SERVER_IMAGE}"]
+    args: [ "build", ".", "-t", "${_UNREAL_SERVER_IMAGE}" ]
+
+  #
+  # Deployment
+  #
+
+  - name: gcr.io/google.com/cloudsdktool/cloud-sdk
+    id: cloud-deploy-release
+    entrypoint: gcloud
+    args:
+      [
+        "deploy", "releases", "create", "${_RELEASE_NAME}",
+        "--delivery-pipeline", "global-game-agones-gameservers",
+        "--skaffold-file", "skaffold.yaml",
+        "--images", "droidshooter-server=${_UNREAL_SERVER_IMAGE}",
+        "--region", "us-central1"
+      ]
+
 artifacts:
   images:
     - ${_REGISTRY}/droidshooter-server
 substitutions:
   _UNREAL_SERVER_IMAGE: ${_REGISTRY}/droidshooter-server:${BUILD_ID}
   _REGISTRY: us-docker.pkg.dev/${PROJECT_ID}/global-game-images
+  _RELEASE_NAME: rel-01
 availableSecrets:
   secretManager:
     - versionName: projects/${PROJECT_ID}/secrets/github-packages/versions/latest
diff --git a/game/fleet.yaml b/game/fleet.yaml
index c6bbc16..9f8d7ba 100644
--- a/game/fleet.yaml
+++ b/game/fleet.yaml
@@ -30,4 +30,4 @@ spec:
         spec:
           containers:
             - name: droidshooter
-              image: us-docker.pkg.dev/mark-world-scale/global-game-images/droidshooter-server:f3a6bb7e-d11d-489c-b2eb-23f9a5b8af1b
+              image: droidshooter-server
diff --git a/game/skaffold.yaml b/game/skaffold.yaml
new file mode 100644
index 0000000..5afb194
--- /dev/null
+++ b/game/skaffold.yaml
@@ -0,0 +1,21 @@
+# Copyright 2023 Google LLC All Rights Reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+apiVersion: skaffold/v4beta1
+kind: Config
+metadata:
+  name: game
+manifests:
+  rawYaml:
+    - fleet.yaml
diff --git a/infrastructure/pipelines.tf b/infrastructure/pipelines.tf
index 70198f7..df1bf2c 100644
--- a/infrastructure/pipelines.tf
+++ b/infrastructure/pipelines.tf
@@ -132,7 +132,7 @@ resource "google_clouddeploy_target" "agones_regional_targets" {
 
 resource "google_clouddeploy_delivery_pipeline" "gameservers_gke" {
   location    = var.clouddeploy_config.location
-  name        = "global-game-servers"
+  name        = "global-game-agones-gameservers"
   description = "Global Game: Agones GameServer Deploy Pipeline"
   provider    = google-beta
 
diff --git a/infrastructure/services-gke.tf b/infrastructure/services-gke.tf
index 6f26042..04a35a0 100644
--- a/infrastructure/services-gke.tf
+++ b/infrastructure/services-gke.tf
@@ -152,4 +152,6 @@ resource "google_gke_hub_membership" "services-gke-membership" {
       resource_link = "//container.googleapis.com/${google_container_cluster.services-gke.id}"
     }
   }
+
+  depends_on = [google_project_service.project]
 }