diff --git a/itou/www/apply/views/batch_views.py b/itou/www/apply/views/batch_views.py
index 557f6284d43..612939179ed 100644
--- a/itou/www/apply/views/batch_views.py
+++ b/itou/www/apply/views/batch_views.py
@@ -180,7 +180,12 @@ class RefuseViewStep(enum.StrEnum):
     do_not_call_in_templates = enum.nonmember(True)
 
 
-def _start_refuse_wizard(request, *, application_ids, next_url):
+class RefuseTunnel(enum.StrEnum):
+    SINGLE = "single"
+    BATCH = "batch"
+
+
+def _start_refuse_wizard(request, *, application_ids, next_url, from_detail_view=False):
     if next_url is None:
         # This is somewhat extreme but will force developpers to always provide a proper next_url
         raise Http404
@@ -204,7 +209,11 @@ def _start_refuse_wizard(request, *, application_ids, next_url):
     refuse_session = SessionNamespace.create_uuid_namespace(
         request.session,
         data={
-            "config": {"session_kind": BATCH_REFUSE_SESSION_KIND, "reset_url": next_url},
+            "config": {
+                "session_kind": BATCH_REFUSE_SESSION_KIND,
+                "reset_url": next_url,
+                "tunnel": RefuseTunnel.SINGLE if from_detail_view else RefuseTunnel.BATCH,
+            },
             "application_ids": application_ids,
         },
     )
@@ -246,6 +255,7 @@ def load_session(self, session_uuid):
             raise Http404
         self.wizard_session = wizard_session
         self.reset_url = wizard_session.get("config", {}).get("reset_url")
+        self.tunnel = wizard_session.get("config", {}).get("tunnel", RefuseTunnel.BATCH)
         if self.reset_url is None:
             # Session should have been initialized with a reset_url and this RefuseWizardView expects one
             raise Http404
@@ -351,11 +361,17 @@ def get_context_data(self, **kwargs):
             the_prescriber = "les prescripteurs/orienteurs"
 
         Steps = namedtuple("Steps", ["current", "step1", "count", "next", "prev"])
+        if self.tunnel == RefuseTunnel.BATCH:
+            matomo_custom_title = "Candidatures refusées"
+            matomo_event_name = f"batch-refuse-applications-{self.step}-submit"
+        else:
+            matomo_custom_title = "Candidature refusée"
+            matomo_event_name = f"batch-refuse-application-{self.step}-submit"
         context = super().get_context_data(**kwargs) | {
             "job_applications": self.applications,
             "can_view_personal_information": True,  # SIAE members have access to personal info
-            "matomo_custom_title": "Candidatures refusées",
-            "matomo_event_name": f"batch-refuse-applications-{self.step}-submit",
+            "matomo_custom_title": matomo_custom_title,
+            "matomo_event_name": matomo_event_name,
             # Compatibility with current process_refuse.html
             "wizard": {
                 "steps": Steps(
@@ -460,10 +476,11 @@ def done(self):
                 extra_tags="toast",
             )
         logger.info(
-            "user=%s batch refused %s applications: %s",
+            f"user=%s {self.tunnel} refused %s applications: %s",
             self.request.user.pk,
             refused_nb,
             ",".join(str(app_uid) for app_uid in refused_ids),
+            self.tunnel,
         )
         self.wizard_session.delete()
 
diff --git a/itou/www/apply/views/process_views.py b/itou/www/apply/views/process_views.py
index eab678deff7..f63b87b8428 100644
--- a/itou/www/apply/views/process_views.py
+++ b/itou/www/apply/views/process_views.py
@@ -386,6 +386,7 @@ def start_refuse_wizard(request, job_application_id):
         request,
         application_ids=[job_application_id],
         next_url=reverse("apply:details_for_company", kwargs={"job_application_id": job_application_id}),
+        from_detail_view=True,
     )
 
 
diff --git a/tests/www/apply/test_batch_views.py b/tests/www/apply/test_batch_views.py
index 4aaf7f4669d..45bbd0ba34b 100644
--- a/tests/www/apply/test_batch_views.py
+++ b/tests/www/apply/test_batch_views.py
@@ -661,6 +661,7 @@ def test_single_app_from_orienter(self, client):
         expected_session = {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "batch",
                 "reset_url": next_url,
             },
             "application_ids": [refusable_app.pk],
@@ -675,6 +676,8 @@ def test_single_app_from_orienter(self, client):
         # Reason step
         response = client.get(refusal_reason_url)
         assertContains(response, "<strong>Étape 1</strong>/3 : Choix du motif de refus", html=True)
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-reason-submit"
 
         post_data = {
             "refusal_reason": reason,
@@ -692,6 +695,8 @@ def test_single_app_from_orienter(self, client):
         assertContains(response, "<strong>Étape 2</strong>/3 : Message au candidat", html=True)
         assertContains(response, "Réponse au candidat")
         assertContains(response, f"<strong>Motif de refus :</strong> {reason_label}", html=True)
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-job-seeker-answer-submit"
         post_data = {"job_seeker_answer": self.FAKE_JOB_SEEKER_ANSWER}
         response = client.post(job_seeker_answer_url, data=post_data, follow=True)
         expected_session["job-seeker-answer"] = post_data
@@ -705,6 +710,8 @@ def test_single_app_from_orienter(self, client):
         assertContains(response, "<strong>Étape 3</strong>/3 : Message à l’orienteur", html=True)
         assertContains(response, "Réponse à l’orienteur")
         assertContains(response, f"<strong>Motif de refus :</strong> {reason_label}", html=True)
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-prescriber-answer-submit"
         post_data = {"prescriber_answer": self.FAKE_PRESCRIBER_ANSWER}
         response = client.post(prescriber_answer_url, data=post_data, follow=True)
         assertRedirects(response, next_url)
@@ -753,6 +760,7 @@ def test_multiple_apps_from_authorized_prescribers(self, client):
         expected_session = {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "batch",
                 "reset_url": next_url,
             },
             "application_ids": [refusable_apps[1].pk, refusable_apps[0].pk],  # default application ordering
@@ -767,6 +775,8 @@ def test_multiple_apps_from_authorized_prescribers(self, client):
         # Reason step
         response = client.get(refusal_reason_url)
         assertContains(response, "<strong>Étape 1</strong>/3 : Choix du motif de refus", html=True)
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-reason-submit"
 
         post_data = {
             "refusal_reason": reason,
@@ -784,6 +794,8 @@ def test_multiple_apps_from_authorized_prescribers(self, client):
         assertContains(response, "<strong>Étape 2</strong>/3 : Message aux candidats", html=True)
         assertContains(response, "Réponse aux candidats")
         assertContains(response, f"<strong>Motif de refus :</strong> {reason_label}", html=True)
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-job-seeker-answer-submit"
         post_data = {"job_seeker_answer": self.FAKE_JOB_SEEKER_ANSWER}
         response = client.post(job_seeker_answer_url, data=post_data, follow=True)
         expected_session["job-seeker-answer"] = post_data
@@ -797,6 +809,8 @@ def test_multiple_apps_from_authorized_prescribers(self, client):
         assertContains(response, "<strong>Étape 3</strong>/3 : Message aux prescripteurs", html=True)
         assertContains(response, "Réponse aux prescripteurs")
         assertContains(response, f"<strong>Motif de refus :</strong> {reason_label}", html=True)
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-prescriber-answer-submit"
         post_data = {"prescriber_answer": self.FAKE_PRESCRIBER_ANSWER}
         response = client.post(prescriber_answer_url, data=post_data, follow=True)
         assertRedirects(response, next_url)
@@ -839,6 +853,7 @@ def test_multiple_apps_from_same_job_seeker(self, client):
         expected_session = {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "batch",
                 "reset_url": next_url,
             },
             "application_ids": [refusable_apps[1].pk, refusable_apps[0].pk],  # default application ordering
@@ -853,6 +868,8 @@ def test_multiple_apps_from_same_job_seeker(self, client):
         # Reason step
         response = client.get(refusal_reason_url)
         assertContains(response, "<strong>Étape 1</strong>/2 : Choix du motif de refus", html=True)
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-reason-submit"
 
         post_data = {
             "refusal_reason": reason,
@@ -874,6 +891,8 @@ def test_multiple_apps_from_same_job_seeker(self, client):
             f"<strong>Motif de refus :</strong> {reason_label} <em>(Motif non communiqué au candidat)</em>",
             html=True,
         )
+        assert response.context["matomo_custom_title"] == "Candidatures refusées"
+        assert response.context["matomo_event_name"] == "batch-refuse-applications-job-seeker-answer-submit"
         post_data = {"job_seeker_answer": self.FAKE_JOB_SEEKER_ANSWER}
         response = client.post(job_seeker_answer_url, data=post_data, follow=True)
         assertRedirects(response, next_url)
@@ -916,6 +935,7 @@ def test_refuse_step_bypass(self, client, rhone):
         expected_session = {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "batch",
                 "reset_url": next_url,
             },
             "application_ids": [refusable_app.pk],
@@ -974,6 +994,7 @@ def test_single_app_transfered_concurrently(self, client):
         expected_session = {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "batch",
                 "reset_url": next_url,
             },
             "application_ids": [refusable_app.pk],
@@ -1041,6 +1062,7 @@ def test_multiple_apps_deleted_concurrently(self, client):
         expected_session = {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "batch",
                 "reset_url": next_url,
             },
             "application_ids": [refusable_apps[1].pk, refusable_apps[0].pk],  # default application ordering
diff --git a/tests/www/apply/test_process.py b/tests/www/apply/test_process.py
index 95b61a0fb7b..c18b1e9148c 100644
--- a/tests/www/apply/test_process.py
+++ b/tests/www/apply/test_process.py
@@ -912,6 +912,7 @@ def test_refuse_session_prefix(self, client):
         assert client.session[refuse_session_name] == {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "single",
                 "reset_url": reverse("apply:details_for_company", kwargs={"job_application_id": job_application.pk}),
             },
             "application_ids": [job_application.pk],
@@ -928,6 +929,7 @@ def test_refuse_session_prefix(self, client):
         expected_session = {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "single",
                 "reset_url": reverse("apply:details_for_company", kwargs={"job_application_id": job_application.pk}),
             },
             "application_ids": [job_application.pk],
@@ -956,6 +958,7 @@ def test_refuse_session_prefix(self, client):
         assert client.session[refuse_session_name_2] == {
             "config": {
                 "session_kind": "job-applications-batch-refuse",
+                "tunnel": "single",
                 "reset_url": reverse("apply:details_for_company", kwargs={"job_application_id": job_application_2.pk}),
             },
             "application_ids": [job_application_2.pk],
@@ -984,6 +987,8 @@ def test_refuse_from_prescriber(self, client):
         )
         assertRedirects(response, refusal_reason_url)
         assertContains(response, "<strong>Étape 1</strong>/3 : Choix du motif de refus", html=True)
+        assert response.context["matomo_custom_title"] == "Candidature refusée"
+        assert response.context["matomo_event_name"] == "batch-refuse-application-reason-submit"
 
         post_data = {
             "refusal_reason": reason,
@@ -997,6 +1002,8 @@ def test_refuse_from_prescriber(self, client):
         assertContains(response, "<strong>Étape 2</strong>/3 : Message au candidat", html=True)
         assertContains(response, "Réponse au candidat")
         assertContains(response, f"<strong>Motif de refus :</strong> {reason_label}", html=True)
+        assert response.context["matomo_custom_title"] == "Candidature refusée"
+        assert response.context["matomo_event_name"] == "batch-refuse-application-job-seeker-answer-submit"
 
         post_data = {
             "job_seeker_answer": "Message au candidat",
@@ -1009,6 +1016,8 @@ def test_refuse_from_prescriber(self, client):
         assertContains(response, "<strong>Étape 3</strong>/3 : Message au prescripteur", html=True)
         assertContains(response, "Réponse au prescripteur")
         assertContains(response, f"<strong>Motif de refus :</strong> {reason_label}", html=True)
+        assert response.context["matomo_custom_title"] == "Candidature refusée"
+        assert response.context["matomo_event_name"] == "batch-refuse-application-prescriber-answer-submit"
 
         post_data = {
             "prescriber_answer": "Message au prescripteur",
@@ -1040,6 +1049,8 @@ def test_refuse_from_job_seeker(self, client):
         )
         assertRedirects(response, refusal_reason_url)
         assertContains(response, "<strong>Étape 1</strong>/2 : Choix du motif de refus", html=True)
+        assert response.context["matomo_custom_title"] == "Candidature refusée"
+        assert response.context["matomo_event_name"] == "batch-refuse-application-reason-submit"
 
         post_data = {
             "refusal_reason": reason,
@@ -1057,6 +1068,8 @@ def test_refuse_from_job_seeker(self, client):
             f"<strong>Motif de refus :</strong> {reason_label} <em>(Motif non communiqué au candidat)</em>",
             html=True,
         )
+        assert response.context["matomo_custom_title"] == "Candidature refusée"
+        assert response.context["matomo_event_name"] == "batch-refuse-application-job-seeker-answer-submit"
 
         post_data = {
             "job_seeker_answer": "Message au candidat",
@@ -3239,6 +3252,7 @@ def test_refuse_jobapplication_geiq_reasons(client, reason):
     assert client.session[refuse_session_name] == {
         "config": {
             "session_kind": "job-applications-batch-refuse",
+            "tunnel": "single",
             "reset_url": reverse("apply:details_for_company", kwargs={"job_application_id": job_application.pk}),
         },
         "application_ids": [job_application.pk],