diff --git a/db/organizations/mapp_digital.eno b/db/organizations/mapp_digital.eno
new file mode 100644
index 00000000..d5e643fb
--- /dev/null
+++ b/db/organizations/mapp_digital.eno
@@ -0,0 +1,9 @@
+name: Mapp Digital
+website_url: https://mapp.com/
+privacy_policy_url: https://mapp.com/privacy/
+privacy_contact: privacy@mapp.com
+country: DE
+description: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaignmanagement and strategy consulting.
+
+--- notes
+--- notes
diff --git a/db/organizations/webtrekk.eno b/db/organizations/webtrekk.eno
index f3b83af5..e9cfca4f 100644
--- a/db/organizations/webtrekk.eno
+++ b/db/organizations/webtrekk.eno
@@ -7,6 +7,8 @@ description: The name says it all: For seven years, the company supports its cus
 | * automatic translation
 
 --- notes
+In 2019, Mapp Digital acquired Webtrekk: https://www.webtrekk.com/, https://aithority.com/technology/analytics/mapp-to-acquire-webtrekk-bringing-advanced-analytics-and-customer-intelligence-capabilities-to-mapp-cloud/
 --- notes
 
 ghostery_id: 335
+archived
diff --git a/db/patterns/webtrekk.eno b/db/patterns/webtrekk.eno
index 8137ffc0..1b212d81 100644
--- a/db/patterns/webtrekk.eno
+++ b/db/patterns/webtrekk.eno
@@ -1,7 +1,7 @@
-name: Webtrekk
+name: Mapp Digital Analytics
 category: site_analytics
-website_url: https://www.webtrekk.com/
-organization: webtrekk
+website_url: https://mapp.com/digital-analytics/
+organization: mapp_digital
 
 --- domains
 d1r27qvpjiaqj3.cloudfront.net
diff --git a/db/patterns/webtrekk_cc.eno b/db/patterns/webtrekk_cc.eno
index 5784641e..f30f5f75 100644
--- a/db/patterns/webtrekk_cc.eno
+++ b/db/patterns/webtrekk_cc.eno
@@ -1,7 +1,7 @@
 name: Webtrek Control Cookie
 category: site_analytics
 website_url: 
-organization: webtrekk
+organization: mapp_digital
 alias: webtrekk
 
 --- filters