diff --git a/src/targets/__tests__/github.test.ts b/src/targets/__tests__/github.test.ts
index 8bb44ab8..f1f81aa0 100644
--- a/src/targets/__tests__/github.test.ts
+++ b/src/targets/__tests__/github.test.ts
@@ -2,61 +2,61 @@ import { isLatestRelease } from '../github';
 
 describe('isLatestRelease', () => {
   it('works with missing latest release', () => {
-    const latestRelease = undefined;
+    const latestTag = undefined;
     const version = '1.2.3';
 
-    const actual = isLatestRelease(latestRelease, version);
+    const actual = isLatestRelease(latestTag, version);
     expect(actual).toBe(true);
   });
 
   it('works with unparseable latest release', () => {
-    const latestRelease = { tag_name: 'foo' };
+    const latestTag = 'foo';
     const version = '1.2.3';
 
-    const actual = isLatestRelease(latestRelease, version);
+    const actual = isLatestRelease(latestTag, version);
     expect(actual).toBe(true);
   });
 
   it('works with unparseable new version', () => {
-    const latestRelease = { tag_name: 'v1.0.0' };
+    const latestTag = 'v1.0.0';
     const version = 'foo';
 
-    const actual = isLatestRelease(latestRelease, version);
+    const actual = isLatestRelease(latestTag, version);
     expect(actual).toBe(true);
   });
 
   describe('with v-prefix', () => {
     it('detects larger new version', () => {
-      const latestRelease = { tag_name: 'v1.1.0' };
+      const latestTag = 'v1.1.0';
       const version = '1.2.0';
 
-      const actual = isLatestRelease(latestRelease, version);
+      const actual = isLatestRelease(latestTag, version);
       expect(actual).toBe(true);
     });
 
     it('detects smaller new version', () => {
-      const latestRelease = { tag_name: 'v1.1.0' };
+      const latestTag = 'v1.1.0';
       const version = '1.0.1';
 
-      const actual = isLatestRelease(latestRelease, version);
+      const actual = isLatestRelease(latestTag, version);
       expect(actual).toBe(false);
     });
   });
 
   describe('without v-prefix', () => {
     it('detects larger new version', () => {
-      const latestRelease = { tag_name: '1.1.0' };
+      const latestTag = '1.1.0';
       const version = '1.2.0';
 
-      const actual = isLatestRelease(latestRelease, version);
+      const actual = isLatestRelease(latestTag, version);
       expect(actual).toBe(true);
     });
 
     it('detects smaller new version', () => {
-      const latestRelease = { tag_name: '1.1.0' };
+      const latestTag = '1.1.0';
       const version = '1.0.1';
 
-      const actual = isLatestRelease(latestRelease, version);
+      const actual = isLatestRelease(latestTag, version);
       expect(actual).toBe(false);
     });
   });
diff --git a/src/targets/github.ts b/src/targets/github.ts
index 4d6a7016..435554f4 100644
--- a/src/targets/github.ts
+++ b/src/targets/github.ts
@@ -111,7 +111,8 @@ export class GitHubTarget extends BaseTarget {
   public async createDraftRelease(
     version: string,
     revision: string,
-    changes?: Changeset
+    changes?: Changeset,
+    isLatest = true
   ): Promise<GitHubRelease> {
     const tag = versionToTag(version, this.githubConfig.tagPrefix);
     this.logger.info(`Git tag: "${tag}"`);
@@ -127,15 +128,6 @@ export class GitHubTarget extends BaseTarget {
       };
     }
 
-    const { data: latestRelease } = await this.github.repos.getLatestRelease({
-      owner: this.githubConfig.owner,
-      repo: this.githubConfig.repo,
-    });
-
-    const isLatest = isPreview
-      ? false
-      : isLatestRelease(latestRelease, version);
-
     const { data } = await this.github.repos.createRelease({
       draft: true,
       name: tag,
@@ -336,7 +328,7 @@ export class GitHubTarget extends BaseTarget {
    *
    * @param release Release object
    */
-  public async publishRelease(release: GitHubRelease) {
+  public async publishRelease(release: GitHubRelease, isLatest = true) {
     if (isDryRun()) {
       this.logger.info(`[dry-run] Not publishing the draft release`);
       return;
@@ -345,6 +337,7 @@ export class GitHubTarget extends BaseTarget {
     await this.github.repos.updateRelease({
       ...this.githubConfig,
       release_id: release.id,
+      make_latest: isLatest ? 'true' : 'false',
       draft: false,
     });
   }
@@ -407,10 +400,29 @@ export class GitHubTarget extends BaseTarget {
       }))
     );
 
+    const { data: latestRelease } = await this.github.repos.getLatestRelease({
+      owner: this.githubConfig.owner,
+      repo: this.githubConfig.repo,
+    });
+
+    const latestReleaseTag = latestRelease?.tag_name;
+    this.logger.info(
+      latestReleaseTag
+        ? `Previous release: ${latestReleaseTag}`
+        : 'No previous release found'
+    );
+
+    const isPreview =
+      this.githubConfig.previewReleases && isPreviewRelease(version);
+    const isLatest = isPreview
+      ? false
+      : isLatestRelease(latestReleaseTag, version);
+
     const draftRelease = await this.createDraftRelease(
       version,
       revision,
-      changelog
+      changelog,
+      isLatest
     );
 
     await Promise.all(
@@ -419,15 +431,19 @@ export class GitHubTarget extends BaseTarget {
       )
     );
 
-    await this.publishRelease(draftRelease);
+    await this.publishRelease(draftRelease, isLatest);
   }
 }
 
 export function isLatestRelease(
-  githubRelease: { tag_name: string } | undefined,
+  previousVersion: string | undefined,
   version: string
 ) {
-  const latestVersion = githubRelease && parseVersion(githubRelease.tag_name);
+  if (!previousVersion) {
+    return true;
+  }
+
+  const latestVersion = parseVersion(previousVersion);
   const versionToPublish = parseVersion(version);
   return latestVersion && versionToPublish
     ? versionGreaterOrEqualThan(versionToPublish, latestVersion)