diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index a78202a63..1e36459c8 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -4,6 +4,9 @@ on:
     tags:
       - 'v*'
 
+env:
+  CONTROLLER: ${{ github.event.repository.name }}
+
 jobs:
   build-push:
     runs-on: ubuntu-latest
@@ -49,8 +52,8 @@ jobs:
           file: ./Dockerfile
           platforms: linux/amd64,linux/arm/v7,linux/arm64
           tags: |
-            ghcr.io/fluxcd/notification-controller:${{ steps.prep.outputs.VERSION }}
-            docker.io/fluxcd/notification-controller:${{ steps.prep.outputs.VERSION }}
+            ghcr.io/fluxcd/${{ env.CONTROLLER }}:${{ steps.prep.outputs.VERSION }}
+            docker.io/fluxcd/${{ env.CONTROLLER }}:${{ steps.prep.outputs.VERSION }}
           labels: |
             org.opencontainers.image.title=${{ github.event.repository.name }}
             org.opencontainers.image.description=${{ github.event.repository.description }}
@@ -60,15 +63,15 @@ jobs:
             org.opencontainers.image.created=${{ steps.prep.outputs.BUILD_DATE }}
       - name: Check images
         run: |
-          docker buildx imagetools inspect docker.io/fluxcd/notification-controller:${{ steps.prep.outputs.VERSION }}
-          docker buildx imagetools inspect ghcr.io/fluxcd/notification-controller:${{ steps.prep.outputs.VERSION }}
-          docker pull docker.io/fluxcd/notification-controller:${{ steps.prep.outputs.VERSION }}
-          docker pull ghcr.io/fluxcd/notification-controller:${{ steps.prep.outputs.VERSION }}
+          docker buildx imagetools inspect docker.io/fluxcd/${CONTROLLER}:${{ steps.prep.outputs.VERSION }}
+          docker buildx imagetools inspect ghcr.io/fluxcd/${CONTROLLER}:${{ steps.prep.outputs.VERSION }}
+          docker pull docker.io/fluxcd/${CONTROLLER}:${{ steps.prep.outputs.VERSION }}
+          docker pull ghcr.io/fluxcd/${CONTROLLER}:${{ steps.prep.outputs.VERSION }}
       - name: Generate release manifests
         run: |
           mkdir -p config/release
-          kustomize build ./config/crd > ./config/release/notification-controller.crds.yaml
-          kustomize build ./config/manager > ./config/release/notification-controller.deployment.yaml
+          kustomize build ./config/crd > ./config/release/${{ env.CONTROLLER }}.crds.yaml
+          kustomize build ./config/manager > ./config/release/${{ env.CONTROLLER }}.deployment.yaml
       - name: Create release
         uses: ncipollo/release-action@v1
         with:
@@ -76,5 +79,5 @@ jobs:
           artifacts: "config/release/*.yaml"
           artifactContentType: "text/plain"
           body: |
-            [CHANGELOG](https://github.com/fluxcd/notification-controller/blob/main/CHANGELOG.md)
+            [CHANGELOG](https://github.com/fluxcd/${{ env.CONTROLLER }}/blob/main/CHANGELOG.md)
           token: ${{ secrets.GITHUB_TOKEN }}
diff --git a/CHANGELOG.md b/CHANGELOG.md
index a4a0c6e0d..a87c6ad71 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,6 +2,27 @@
 
 All notable changes to this project are documented in this file.
 
+## 0.9.0
+
+**Release date:** 2021-02-24
+
+This is the ninth MINOR prerelease.
+
+This prerelease comes with a fix to the alerting exclusion list.
+
+The Kubernetes custom resource definitions are packaged as
+a multi-doc YAML asset and published on the GitHub release page.
+
+Improvements:
+* Refactor release workflow
+  [#146](https://github.com/fluxcd/notification-controller/pull/146)
+* Unit tests for event forwarding
+  [#145](https://github.com/fluxcd/notification-controller/pull/145)
+
+Fixes:
+* Fix alerts regex filtering
+  [#144](https://github.com/fluxcd/notification-controller/pull/144)
+  
 ## 0.8.0
 
 **Release date:** 2021-02-12
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 80159ad58..bf9d46a9a 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -6,4 +6,4 @@ resources:
 images:
   - name: fluxcd/notification-controller
     newName: fluxcd/notification-controller
-    newTag: v0.8.0
+    newTag: v0.9.0
diff --git a/go.mod b/go.mod
index 2ccfabfcd..c90216567 100644
--- a/go.mod
+++ b/go.mod
@@ -6,7 +6,7 @@ replace github.com/fluxcd/notification-controller/api => ./api
 
 require (
 	github.com/fluxcd/image-reflector-controller/api v0.7.0
-	github.com/fluxcd/notification-controller/api v0.8.0
+	github.com/fluxcd/notification-controller/api v0.9.0
 	github.com/fluxcd/pkg/apis/meta v0.8.0
 	github.com/fluxcd/pkg/recorder v0.0.6
 	github.com/fluxcd/pkg/runtime v0.8.3