Brand Guidelines

Domainr Marketing Reference Guide

Naming

• Domainr
• Note: capitalization exactly as specified above (no capital R).
• Short for “Domain Research”

Founders

• Cameron Walters (@ceedub)
• Eric Case (@case)
• Randy Reddig (@rr)

Web site

• https://domainr.com
• Logo — on dropbox

Apps

• iOS
• Android
• Chrome
• Windows Phone

Product features

• Instant domain search with autocomplete
• Relevant results — based on search query, geo
• Covers the entire namespace — generics, countries, IDNs, organizations
• Fast availability checks
• Real-time aftermarket detection
• Whois lookups
• Emoji search
• Developer API

History, claims to fame

• Launched in October, 2008
• Bootstrapped, profitable since launch
• Instagram was named on Domainr — was originally instagr.am
• Video clip of Domainr on the Rachel Maddow show