diff --git a/deploy/bundle.yaml b/deploy/bundle.yaml
index c254b2b0c4..433a815c78 100644
--- a/deploy/bundle.yaml
+++ b/deploy/bundle.yaml
@@ -11522,7 +11522,7 @@ spec:
           value: percona-xtradb-cluster-operator
         - name: DISABLE_TELEMETRY
           value: "false"
-        image: percona/percona-xtradb-cluster-operator:1.16.1
+        image: perconalab/percona-xtradb-cluster-operator:main
         imagePullPolicy: Always
         livenessProbe:
           failureThreshold: 3
diff --git a/deploy/cr-minimal.yaml b/deploy/cr-minimal.yaml
index 3e8e6a7cdc..ae69121c41 100644
--- a/deploy/cr-minimal.yaml
+++ b/deploy/cr-minimal.yaml
@@ -3,7 +3,7 @@ kind: PerconaXtraDBCluster
 metadata:
   name: minimal-cluster
 spec:
-  crVersion: 1.16.1
+  crVersion: 1.17.0
   secretsName: minimal-cluster-secrets
   unsafeFlags:
     tls: true
@@ -28,5 +28,4 @@ spec:
     image: perconalab/percona-xtradb-cluster-operator:main-haproxy
   logcollector:
     enabled: true
-    image: percona/percona-xtradb-cluster-operator:1.16.1-logcollector-fluentbit3.2.2
-    
\ No newline at end of file
+    image: perconalab/percona-xtradb-cluster-operator:main-logcollector
diff --git a/deploy/cr.yaml b/deploy/cr.yaml
index f1a67d810a..e009d2421e 100644
--- a/deploy/cr.yaml
+++ b/deploy/cr.yaml
@@ -10,7 +10,7 @@ metadata:
 #  annotations:
 #    percona.com/issue-vault-token: "true"
 spec:
-  crVersion: 1.16.1
+  crVersion: 1.17.0
 #  enableVolumeExpansion: false
 #  ignoreAnnotations:
 #    - iam.amazonaws.com/role
@@ -22,7 +22,7 @@ spec:
 #  sslInternalSecretName: cluster1-ssl-internal
 #  logCollectorSecretName: cluster1-log-collector-secrets
 #  initContainer:
-#    image: percona/percona-xtradb-cluster-operator:1.16.1
+#    image: perconalab/percona-xtradb-cluster-operator:main
 #    containerSecurityContext:
 #      privileged: false
 #      runAsUser: 1001
@@ -543,7 +543,7 @@ spec:
 #     - 10.0.0.0/8
   logcollector:
     enabled: true
-    image: percona/percona-xtradb-cluster-operator:1.16.1-logcollector-fluentbit3.2.2
+    image: perconalab/percona-xtradb-cluster-operator:main-logcollector
 #    configuration: |
 #      [OUTPUT]
 #           Name  es
@@ -589,7 +589,7 @@ spec:
         cpu: 300m
   backup:
 #    allowParallel: true
-    image: percona/percona-xtradb-cluster-operator:1.16.1-pxc8.0-backup-pxb8.0.35
+    image: perconalab/percona-xtradb-cluster-operator:main-pxc8.0-backup
 #    backoffLimit: 6
 #    activeDeadlineSeconds: 3600
 #    serviceAccountName: percona-xtradb-cluster-operator
diff --git a/deploy/cw-bundle.yaml b/deploy/cw-bundle.yaml
index bd5977aba1..588c3c63c2 100644
--- a/deploy/cw-bundle.yaml
+++ b/deploy/cw-bundle.yaml
@@ -11532,7 +11532,7 @@ spec:
           value: percona-xtradb-cluster-operator
         - name: DISABLE_TELEMETRY
           value: "false"
-        image: percona/percona-xtradb-cluster-operator:1.16.1
+        image: perconalab/percona-xtradb-cluster-operator:main
         imagePullPolicy: Always
         resources:
           limits:
diff --git a/deploy/cw-operator.yaml b/deploy/cw-operator.yaml
index 3f0210ea46..4e498668cf 100644
--- a/deploy/cw-operator.yaml
+++ b/deploy/cw-operator.yaml
@@ -42,7 +42,7 @@ spec:
           value: percona-xtradb-cluster-operator
         - name: DISABLE_TELEMETRY
           value: "false"
-        image: percona/percona-xtradb-cluster-operator:1.16.1
+        image: perconalab/percona-xtradb-cluster-operator:main
         imagePullPolicy: Always
         resources:
           limits:
diff --git a/deploy/operator.yaml b/deploy/operator.yaml
index 6cf721cb55..de903e0393 100644
--- a/deploy/operator.yaml
+++ b/deploy/operator.yaml
@@ -45,7 +45,7 @@ spec:
           value: percona-xtradb-cluster-operator
         - name: DISABLE_TELEMETRY
           value: "false"
-        image: percona/percona-xtradb-cluster-operator:1.16.1
+        image: perconalab/percona-xtradb-cluster-operator:main
         imagePullPolicy: Always
         livenessProbe:
           failureThreshold: 3
diff --git a/version/version.go b/version/version.go
index e3164ec04d..edc8424e7e 100644
--- a/version/version.go
+++ b/version/version.go
@@ -1,5 +1,5 @@
 package version
 
 var (
-	Version = "1.16.1"
+	Version = "1.17.0"
 )