diff --git a/website/docusaurus.config.js b/website/docusaurus.config.js
index 74aade52e50..dd1aafc2cd5 100644
--- a/website/docusaurus.config.js
+++ b/website/docusaurus.config.js
@@ -72,14 +72,13 @@ var siteSettings = {
     },
     announcementBar: {
       id: "biweekly-demos",
-      content: "Join our biweekly demos and see dbt Cloud in action!",
-      backgroundColor: "#047377",
+      content: "Register now for Coalesce 2024 ✨ The Analytics Engineering Conference!",
+      backgroundColor: "#7444FD",
       textColor: "#fff",
       isCloseable: true,
     },
     announcementBarActive: true,
-    announcementBarLink:
-      "https://www.getdbt.com/resources/webinars/dbt-cloud-demos-with-experts/?utm_medium=internal&utm_source=docs&utm_campaign=q2-2025_biweekly-demos_aw&utm_content=biweekly-demos____&utm_term=all_all__",
+    announcementBarLink: "https://coalesce.getdbt.com/register/?utm_medium=internal&utm_source=docs&utm_campaign=q3-2025_coalesce-2024_aw&utm_content=coalesce____&utm_term=all_all__",
     // Set community spotlight member on homepage
     // This is the ID for a specific file under docs/community/spotlight
     communitySpotlightMember: "meagan-palmer",