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direct-marketing.schema.md

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Direct Marketing Schema

https://ns.adobe.com/xdm/context/direct-marketing

The events and properties related to direct/outbound marketing such as email, direct mail, texts and in-app notifications.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stabilizing No Forbidden Permitted context/direct-marketing.schema.json

Schema Hierarchy

  • Direct Marketing https://ns.adobe.com/xdm/context/direct-marketing

Direct Marketing Example

{
  "xdm:sends": {
    "xdm:value": 1
  }
}

Direct Marketing Properties

Property Type Required Defined by
xdm:bounces Measure Optional Direct Marketing (this schema)
xdm:clicks Measure Optional Direct Marketing (this schema)
xdm:mirrorPages Measure Optional Direct Marketing (this schema)
xdm:nonDeliverables Measure Optional Direct Marketing (this schema)
xdm:notSent Measure Optional Direct Marketing (this schema)
xdm:opens Measure Optional Direct Marketing (this schema)
xdm:sends Measure Optional Direct Marketing (this schema)
xdm:unsubscriptions Measure Optional Direct Marketing (this schema)
xdm:userComplaints Measure Optional Direct Marketing (this schema)
* any Additional this schema allows additional properties

xdm:bounces

Asynchronous message(s) that have been returned as temporarily undeliverable the receiving system.

xdm:bounces

  • is optional
  • type: Measure
  • defined in this schema

xdm:bounces Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:clicks

Click(s) actions on a message.

xdm:clicks

  • is optional
  • type: Measure
  • defined in this schema

xdm:clicks Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:mirrorPages

Click on a link in a message to a web hosted mirror page.

xdm:mirrorPages

  • is optional
  • type: Measure
  • defined in this schema

xdm:mirrorPages Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:nonDeliverables

Asynchronous message(s) failed to deliver in a way that indicates that no future delivery attempts will be successful to the address.

xdm:nonDeliverables

  • is optional
  • type: Measure
  • defined in this schema

xdm:nonDeliverables Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:notSent

Asynchronous message (email, SMS, MMS etc) was not dispatched due to cancellation or expiration of the marketing activity.

xdm:notSent

  • is optional
  • type: Measure
  • defined in this schema

xdm:notSent Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:opens

The direct marketing message (email, SMS, Push Notifications etc) has been opened/swyped/touched by the recipient.

xdm:opens

  • is optional
  • type: Measure
  • defined in this schema

xdm:opens Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:sends

Asynchronous message(s) (email, SMS, MMS etc) have been dispatched to a person's account/address/device.

xdm:sends

  • is optional
  • type: Measure
  • defined in this schema

xdm:sends Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:unsubscriptions

The recipient of the direct marketing message (email, newsletters, etc) has opted out from receiving them.

xdm:unsubscriptions

  • is optional
  • type: Measure
  • defined in this schema

xdm:unsubscriptions Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:userComplaints

User complaint(s) have been received. This generally occurs when a recipient of a message reports it as spam.

xdm:userComplaints

  • is optional
  • type: Measure
  • defined in this schema

xdm:userComplaints Type

  • Measure – https://ns.adobe.com/xdm/data/measure