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<!DOCTYPE html>
<html>
<head>
<meta content="text/html; charset=utf-8" http-equiv="content-type">
<title>New Clues</title>
<meta name="robots" content="noindex">
<link href="http://fonts.googleapis.com/css?family=Open+Sans:400,300,600,700,800" rel="stylesheet" type="text/css">
<link rel="shortcut icon" href="http://localhost/newclues/favicon-dillo2-yellow.ico">
<!-- my includes -->
<link type="text/css" rel="stylesheet" href="css/style.css">
<script type="text/javascript" src="includes/jquery-1.11.0.min.js"></script>
<script type="text/javascript">
jQuery(document).ready(function($) {
// randomize authorship preference
var rand = Math.random();
if (rand > 0.5){
$("#author1").text("Doc Searls");
$("#endname1").html('<a href="http://weinberger.org">David Weinberger</a> [email protected]');
$("#author2").text("David Weinberger");
$("#endname2").html('<a href="http://searls.com">Doc Searls</a> [email protected]');
}
else{
$("#author2").text("Doc Searls");
$("#endname2").html('<a href="http://weinberger.org">David Weinberger</a> [email protected]');
$("#author1").text("David Weinberger");
$("#endname1").html('<a href="http://searls.com">Doc Searls</a> [email protected]');
}
});
</script>
</head>
<body>
<img id="mainimg" src="./images/armadillo-doc-dw1_about.jpg" alt="armadillo and a bike oddly together" title="CC-BY e. res @ flickr.com. Thanks!">
<div id="main">
<div class="menu">
<p id="prefs">
<a href="index.html">Back to the New Clues</a>
</p>
</div>
<div id="tablediv">
<table id="abouttable">
<tr>
<!-- ========== ABOUT ============= -->
<td class="aboutcol">
<div class="aboutH1">About the New Clues
</div>
<p class="about">In 1999, most of the media saw the Web as a new way of publishing, and businesses saw it as a new way to sell us stuff. Meanwhile, the rest of us were getting to know one another, were inventing things, and were having a party. </p>
<p class="about">Four of us got so annoyed by the insistence on misunderstanding the Net that we tried to spell it out in 95 theses that we posted as the <a href="http://www.cluetrain.com">Cluetrain Manifesto</a>. </p>
<p class="about">That Manifesto had four authors: Doc Searls and David Weinberger who wrote these new clues, and <a href="http://www.cluetrain.com/clocke.html">Christopher Locke</a> and <a href="https://www.linkedin.com/in/ricklevine">Rick Levine</a>. We four also wrote a book called <a href="http://cluetrain.com/Cluetrain_10/"><em>The Cluetrain Manifesto</em></a> that became a business best-seller. You can read the entire original book (as opposed to the currently available Tenth Anniversary edition that includes copious later reflections) <a href="http://cluetrain.com/book/index.html">online
for free</a>.</p>
<p class="about"> Chris writes and cogitates in Boulder. Rick and his brother have Kickstarted a very cool sock company, <a href="http://xoab.us">XOAB</a>. </p>
<p class="about">Doc and David have independently written a number of books (<a href="http://en.wikipedia.org/wiki/The_Intention_Economy">Doc</a> | <a href="http://www.johotheblog.com">David</a>) about the Internet. They have also been fellows at the Harvard <a href="http://cyber.law.harvard.edu">Berkman</a> Center for Internet & Society where Doc continues to instigate <a href="http://cyber.law.harvard.edu/projectvrm/Main_Page">ProjectVRM</a> parade, and David is a senior researcher. Until recently, David co-directed the <a href="http://librarylab.law.harvard.edu">Harvard Library Innovation Lab.</a> In Feb. 2015, he'll be a fellow at Harvard's <a href="http://shorensteincenter.org/about-us/">Shorenstein Center</a> on Media, Politics, and Public Policy, and will be teaching at <a href="http://emerson.edu">Emerson College</a>. Both Doc and David have families, lives, etc., and like long walks on the beach and snuggling under blankets on chilly evenings. We welcome your comments.
<p class="about"><span id="endname1"></span> <br /> <span id="endname2"></span>
<br>
January 8, 2015 <br /><br />
<span style="font-size:1em">Join us at <a href="http://www.twitter.com/cluetrain">[email protected]</a>. Or <a href="https://www.facebook.com/groups/newclues/">Facebook</a>. </span>
</p>
<!-- ========== SHARE ============= -->
</td>
<td class="aboutcol">
<div class="aboutH1">Open Source Publishing
</div>
<p class="about"> These <a href="index.html">New Clues</a> are designed to be shared and re-used without our permission. Use them however you want. Make them
your own. We only request that you please point back at this
original page: http://www.cluetrain.com/newclues/ because that's just polite.</p>
<p class="about"> We intend these clues to be an example of open
source publishing so that people can build their own sets of clues,
format them the way they like, and build applications that provide
new ways of accessing them. Here's what we've done to enable this: </p>
<ul>
<li class="about">We've put the text of this page into the public
domain under a <a href="http://creativecommons.org/licenses/publicdomain/">Creative
Commons
0</a> license. That means you do not have to ask permission
before using any or all of the text of this page. So, please do
not ask us for permission. For God's sake just use it. </li>
<li class="about">If you click on a clue number (or section letter),
you'll see a link that points directly at that clue or section.
There's also some HTML code you can copy and paste to embed the
clue into your own page. </li>
<li class="about">The clues are available for reuse in a <a href="http://www.github.com/dweinberger/newclues.git">GitHub
repository</a>.</li>
<li class="about">To make it easier to write apps (preferably
Web-based but we're not fanatics about this sort of thing), the
clues and the preamble are available as JSON, OPML, and as a plain text
list. We hope to add some other data formats as well. There's a
JSON version .
</li>
</ul>
<hr style="width:'20%'">
<p class="about">While we've put the text that we wrote into the
public domain, the photograph at the top of the armadillo and the
bike was <a href="https://flic.kr/p/N2pBF">posted at Flickr</a>
by <a href="https://www.flickr.com/photos/iamtheloop/">e. res</a>
under a <a href="https://creativecommons.org/licenses/by/2.0/">Creative
Commons BY 2.0 license</a> that lets anyone use it so long as
they attribute it to him and share it with others. (We edited it.)</p>
</td>
</tr>
</table>
</div> <!-- table div -->
<!-- ============= LIST OF REUSES ============ -->
<div id="resusesdiv">
<div class="subhead">
Re-Clues<br />
<em><span style="font-size: 1.0em">How people are using the clues</em></span>
</div>
<div class="about">
<a href="http://davewiner.com/">Dave Winer</a>, whose advice on our site and project was very helpful, at the time of our launch had already created a lovely browser-based <a href="http://listicle.io/cluetrain/">listicle version</a> of the clues that lets you view them sequentially. It uses a JSON list of the clues we've mounted <a href="https://dl.dropboxusercontent.com/u/368662/clues_.json">here</a>. (1.8.2015)
</div>
<div class="about">
On the morning of the New Clues launch <a href="https://medium.com/backchannel/internet-under-fire-gets-new-manifests-207a922b459e">Medium.com</a> took the full text (preamble + clues) and created its own version of the clues with a new title and a fresh design. (1.8.2015)
</div>
<div class="about">
By the end of the day we launched, John Johnson had built and posted a fun <A href="http://johnjohnston.info/oddsandends/givemeaclue/">Give Me a Clue</a> randomizer. (1.8.2015)
</div>
<div class="about">
<a href="http://kevinmarks.com">Kevin Marks</a> quickly posted a plain-text <a href="http://www.kevinmarks.com/newclues.html">version</a> that lets you annotate it via "fragmention" (note: that's not "fragmentation") [<a href="http://www.kevinmarks.com/newclues.html#the+Web+is+about+links">example</a>] and that gathers links to it via the <a href="https://webmention.herokuapp.com/">WebMention</a> service. (1.9.2015)
</div>
<div class="about">
For those who prefer their words in Word, <a href="http://nevillehobson.com">Neville Hobson</a> has posted a <a href="http://www.scribd.com/doc/252222800/New-Clues">Microsoft Word version</a>. (1.10.2015)
</div>
<div class="about">A <a href="http://leibniz.me/NewClues/index.html#">listicle in Italian</a>, built on <a href="https://github.com/scripting/listicle">Dave Winer's work<a/>.
</div>
</body>
</html>