SEO: More clickbaity titles / description for the detail page

[cristan]

My click through rate on search engines is abysmal (1.35%), which results that I barely ever show up at search engines anymore.

the latest keyword report

My hypothesis is that because I all the most important UN/LOCODE info in the title & description, nobody clicks on the page anymore. So let's swallow my pride and make the title of the details page more clickbaity. Something like this:

<?php
$is_search_engine = preg_match('/bot|crawl|slurp|spider/i', $_SERVER['HTTP_USER_AGENT']);
if ($is_search_engine) {
    $title = "UN/LOCODE NLRTM: Where it is, its functions, coordinates and more";
} else {
    $title = "NLRTM: Rotterdam - ZH - Netherlands | UN/LOCODE info";
}
echo '<title>' . $title . '</title>';
?>

Description:
Struggling to identify the UN/LOCODE NLRTM? Discover its location here.

[cristan]

Maddeningly, nowadays an almost identical site has shown up: https://nghbrs.com/ It has a much better presence than mine: when I search for GIWTP for example, it is found as the second result, while my entry is nowhere to be seen.