diff --git a/.github/ISSUE_TEMPLATE/application.yml b/.github/ISSUE_TEMPLATE/application.yml
index 591e543..534b6ff 100644
--- a/.github/ISSUE_TEMPLATE/application.yml
+++ b/.github/ISSUE_TEMPLATE/application.yml
@@ -181,8 +181,8 @@ body:
     required: true
 - type: textarea
   attributes:
-    label: Business product or service to project separation
-    description: If this project is identical (name, features, etc.) or closely related to one or more products or services of the sponsoring company/organization(s), how do you plan to separate this project from any products in terms of organization and development? If it is not related to a product or service, just write "N/A".
+    label: Business Product or Service to Project separation
+    description: If this project is related to one or more products or services of the sponsoring company/organization(s), please explain how you plan to separate this project from any products in terms of organization and development.  The project could be the "upstream" open source version of a product or service, be a required dependency, or be a key part of the infrastructure you use to develop your products/services.  If the project is completely unrelated to any product/service, or the project contributor is not a business, please put "This project is unrelated to any product or service."
   validations:
     required: true
 - type: textarea