diff --git a/guides/editorial-style-guide.md b/guides/editorial-style-guide.md
index fff1928..6ee3c24 100644
--- a/guides/editorial-style-guide.md
+++ b/guides/editorial-style-guide.md
@@ -16,10 +16,10 @@ Base is an Ethereum Layer 2 (L2) offering a secure, low-cost, builder-friendly w
 
 ## Critical Style Conventions
 
-- **Write ‘Base’**, not BASE, Base Chain, or Base Network
+- **Write ‘Base’**, not BASE, Base Chain, $BASE, or Base Network
 - **Use the word ‘onchain’** instead of ‘web3’ or ‘crypto’ — and it's spelled "onchain" or "Onchain" not "on-chain" or "on chain" or "On Chain"
-- Use technical terms sparingly, and when you do, work to explain them in full
-- When referring to price, use ETH and not USD
+- **Use technical terms sparingly**, and when you do, work to explain them in full
+- **Use ETH demonination, not USD when referring to prices**, to emphasize the global economy
 
 ## Writing Guidelines