diff --git a/guides/editorial-style-guide.md b/guides/editorial-style-guide.md
index 4d28805..0d31453 100644
--- a/guides/editorial-style-guide.md
+++ b/guides/editorial-style-guide.md
@@ -8,7 +8,7 @@ This is the Base Editorial Style Guide, which exists to:
 
 ## Why use the style guide?
 
-If you use the style guide, you'll help us tell the Base story in a consistent way. And you'll be more likely to get amplification from the Base core team and other members of the Base ecosystem.
+If you use the style guide, you'll help us tell the Base story consistently. You'll also be more likely to get amplification from the Base core team and other members of the Base ecosystem.
 
 ## About Base
 
@@ -30,7 +30,7 @@ Base has a grand vision to bring a billion people onchain and a mission to build
 
 **Highlight progress and what’s next**
 
-When discussing Base's ongoing developments, celebrate recent milestones and accomplishments. Outline the key priorities and initiatives planned for the current or upcoming period, grounding them in Base's overarching vision and mission. Invite collaboration from the community, fostering an environment where external perspectives can contribute ideas and feedback.
+When discussing Base's ongoing developments, celebrate recent milestones and accomplishments. Outline the priorities and initiatives planned for the current or upcoming period, grounding them in Base's overarching vision and mission. Invite collaboration from the community, fostering an environment where external perspectives can contribute ideas and feedback.
 
 **Focus on concrete examples over abstract concepts**
 
@@ -46,7 +46,7 @@ Base exists to empower those building a decentralized future, and building can b
 
 **Be a bridge**
 
-Don't assume reader familiarity with crypto concepts. Use analogies and examples to make clear connections between the tools and platforms people know and the future Base is building
+Don't assume the reader is familiar with crypto concepts. Use analogies and examples to make clear connections between the tools and platforms people know and the future Base is building
 
 ## Tone and Voice