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AdManager

A JavaScipt library for interacting with Google DFP.

Introduction

AdManager is a JavaScript library for interacting with Google Publisher Tags (GPT) and Google DFP. It handles the loading of the GPT library as well as the definition and request of ad inventory. Below you’ll find documentation on its configuration and usage.

Installation

Bower

Use the Bower package manager to install AdManager into your project. To do so you can either use the CLI:

$ bower install admanager --save

Or define it in your bower.json manifest:

    "dependencies": {
        "admanager": "latest"
    }

npm

Similarly, AdManager can be installed using npm. To do so you can either use the CLI:

$ npm install admanager --save

Or define it in your package.json manifest:

    "dependencies": {
        "admanager": "latest"
    }

Direct download

If package managers are not your thing, the library can be downloaded directly from GitHub using the Download ZIP button.

Basic Usage

<!DOCTYPE html>
<html>
<head>
    <meta charset="utf-8">
    <title>AdManager Usage</title>
    <script src="jquery.js"></script>
    <script src="AdManager.min.js"></script>
</head>
<body>
    <!--
    This is the ad unit container. AdManager looks for all of the
    [data-ad-unit] in the DOM and grabs the slot name to make a
    request from DFP to fill those units.
    -->
    <div data-ad-unit="Unit_Name_in_DFP"></div>

    <script type="text/javascript">
        ( function () {

            var config = {
                account: 1234567,
                inventory: [
                    {
                        slot: 'Unit_Name_in_DFP',
                        sizes: [
                            [ 728, 90 ],
                            [ 970, 250 ],
                            [ 1000, 220 ]
                        ]
                    }
                ]
            };

            AdManager( config );

        } () );
    </script>
</body>
</html>

Configuration

A configuration object is required to initialize the AdManager.

key type
account Integer
autoload Boolean
clientType String
inventory Array
context String
enabled Boolean
targeting Array
insertionEnabled Array
insertion Object

Example Configuration:

{
    account: 1234567,
    clientType: 'desktop',
    inventory: [
        {
            slot: 'Unit_Name_in_DFP',
            sizes: [
                [ 728, 90 ],
                [ 970, 250 ],
                [ 1000, 220 ]
            ]
        }
    ]
}

account

Type: Integer

Default: null, must be specified

Description: Your network code, found in the “Admin” tab of DFP.

⬆️

autoload

Type: Boolean

Default: true

Description: Whether to start the qualification process automatically.

⬆️

clientType

Type: String

Default: 'default', optional

Description: This declares the client type (such as desktop, tablet, or mobile). The value can be set by an external client-detection script and will be used to compare against each inventory item to see whether the item should be displayed or not for that client.

For example, if a desktop device is detected, this value should be set to clientType: 'desktop' and items in the inventory array that match (type: 'desktop') will be displayed. This allows you to include both desktop and mobile inventory items, but only show the appropriate ones according to what clientType is set to at load time.

⬆️

inventory

Type: Array

Default: [], must be specified

Description: An array of one or more objects that define different ad types. See the Inventory section below. More information can be found in the inventory section below.

Example:

var config = {
    // ...
    inventory: [
        {
            slot: 'Unit_Name_1',
            sizes: [
                [ 728, 90 ],
                [ 970, 250 ],
                [ 1000, 220 ]
            ]
        },
        {
            slot: 'Unit_Name_2',
            sizes: [
                [ 728, 90 ],
                [ 970, 250 ],
                [ 1000, 220 ]
            ]
        },
        // ...
    ]
};

⬆️

context

Type: String

Default: 'body', optional

Description: This is used as a jQuery selector that specifies the DOM context where ads are to be inserted. In standard cases this will be static since there will only be one page. In infinite scroll applications, there may exist multiple pages in a single window and this provides a way to distinguish one page/context from another.

⬆️

enabled

Type: Boolean

Default: true, optional

Description: This provides a way to disable the AdManager.

⬆️

insertionEnabled

Type: Boolean

Default: false, optional

Description: Whether to enable dynamic insertion.

⬆️

insertion

Type: Object

Example Insertion:

{
    pxBetweenUnits: 800,
    adHeightLimit: 1000,
    insertExclusion: [
        'img',
        'iframe',
        'video',
        'audio',
        '.video',
        '.audio',
        '[data-ad-unit]'
    ]
}

insertion.insertExclusion

Type: Array

Default:

[
    'img',
    'iframe',
    'video',
    'audio',
    '.video',
    '.audio',
    '[data-ad-unit]'
]

Description: When using the dynamic insertion feature, this allows customization of what elements to exclude when looking for valid insertion points.

⬆️

insertion.pxBetweenUnits

Type: Integer

Default: 800, optional

Description: The minimum distance between dynamically inserted units.

⬆️

insertion.adHeightLimit

Type: Integer

Default: 1000, optional

Description: The max height for dynamically inserted units.

⬆️

Inventory

The inventory array is a collection of objects that represent different ad positions.

property name type
slot String
sizes Array
type String
dynamic Boolean
localContext String optional (required if dynamic: true)

Example Usage:

var config = {
    // ...
    inventory: [
        {
            slot: 'Article_Leaderboard',
            sizes: [
                [ 728, 90 ],
                [ 970, 250 ],
                [ 1000, 220 ]
            ],
            type: 'desktop',
            dynamic: false
        },
        {
            slot: 'Article_Dynamic',
            sizes: [
                [ 300, 250 ],
                [ 300, 600 ]
            ],
            type: 'desktop',
            dynamic: true,
            localContext: '.entry-content'
        }
        // ...
    ]
};

slot

Type: String

Description: The slot name defined in DFP.

⬆️

sizes

Type: Array

Description: An array of accepted sizes for this unit. Must match up to the sizes defined in DFP.

⬆️

type

Type: String

Description: This can be used to categorize inventory. For example, it can be used to denote whether an unit is for desktop or mobile devices. This value is checked against clientType.

⬆️

dynamic

Type: Boolean

Default: false

Description: This enables/disables dynamic insertion. If set to false, AdManager will expect a container on the page with the data-ad-unit attribute value that corresponds to the slot name defined in the Inventory object.

⬆️

localContext

Type: String

Description: This is needed only for dynamic insertion. The string is a jQuery selector that specifies an insertion point for the new ad.

Example:

var config = {
    // ...
    inventory: [
        // ...
        {
            slot: 'Article_Dynamic',
            sizes: [
                [ 300, 250 ],
                [ 300, 600 ]
            ],
            type: 'desktop',
            dynamic: true,
            localContext: '.entry-content'
        }
        // ...
    ]
};

⬆️

Events

Custom jQuery events prefixed with AdManager.

event trigger source
AdManager:libraryLoaded internal
AdManager:adUnitRendered internal
AdManager:slotsDefined internal
AdManager:refresh external
AdManager:runSequence both
AdManager:emptySlots external
AdManager:emptySlotsInContext external
AdManager:importConfig both

AdManager:libraryLoaded

Description: This is triggered once when the GPT library is loaded.

⬆️

AdManager:adUnitRendered

Description: This is triggered each time an ad is rendered. Bind to this event to receive notification of a particular ad that has rendered.

Parameter: unit {Object}

name type description
name String The slot name defined in DFP.
id String HTML id for the current ad wrapper.
size Array Indicates the pixel size of the rendered creative.
isEmpty Boolean true if no ad was returned for the slot, false otherwise.
creativeId String Creative ID of the rendered ad.
lineItemId String Line item ID of the rendered ad.
serviceName String Name of the service that rendered the slot.

⬆️

AdManager:slotsDefined

Description: This is triggered when slots are successfully defined, but before ads are rendered.

⬆️

AdManager:refresh

Description: Pass an array of slot names to be refreshed. Slots should already be in the DOM.

Example Usage:

$.event.trigger( 'AdManager:refresh', [ 'Unit_Name_1', 'Unit_Name_2' ] );

⬆️

AdManager:runSequence

Description: Trigger to run the full qualification sequence: the identification of positions in the DOM, define of DFP slots, targeting, request for creative, and display.

Example Usage:

$.event.trigger( 'AdManager:runSequence' );

⬆️

AdManager:emptySlots

Description: Pass an array of slot names to be emptied.

Example Usage:

$.event.trigger( 'AdManager:emptySlots', [ 'Unit_Name_1', 'Unit_Name_2' ] );

⬆️

AdManager:emptySlotsInContext

Description: Pass an array of slot names to be emptied within a selection.

Example Usage:

$.event.trigger( 'AdManager:emptySlotsInContext', {
    $context: $( '.entry-content' ), // Defaults to the context set in the config.
    removeContainer: true // Defaults to true
} );

⬆️

AdManager:importConfig

Description: Pass an object to import new configuration values. The new config will override values in the current config.

Example Usage:

$.event.trigger( 'AdManager:importConfig', {
    targeting: {
        category: [
            'athletics',
            'technology',
            'graphic design'
        ]
    }
} );

⬆️

Dynamic Insertion

Overview

Note: This feature is optional.

This feature allows AdManager to dynamically insert a variable number of new ad positions on the fly, without predetermined ad containers. The Insertion.js module contains logic that analyzes the DOM nodes in a specified text area to determine the optimal places where to insert ads.

Instructions

  • Add new inventory items that reflect the maximum possible number of dynamically inserted ads.
  • Set the additional options dynamic and localContext in the inventory config.
var config = {
    // ...
    inventory: [
        // ...
        {
            slot: 'Dynamic_Unit_1',
            sizes: [
                [ 300, 250 ],
                [ 300, 425 ],
                [ 300, 600 ]
            ],
            type: 'desktop',
            dynamic: true,
            localContext: '.entry-content'
        },
        {
            slot: 'Dynamic_Unit_2',
            sizes: [
                [ 300, 250 ],
                [ 300, 425 ],
                [ 300, 600 ]
            ],
            type: 'desktop',
            dynamic: true,
            localContext: '.entry-content'
        },
        {
            slot: 'Dynamic_Unit_3',
            sizes: [
                [ 300, 250 ],
                [ 300, 425 ],
                [ 300, 600 ]
            ],
            type: 'desktop',
            dynamic: true,
            localContext: '.entry-content'
        }
    ]
};

AdManager( config );
  • If a more specific outer/main context is needed (the default context is body), the property context can be added to the config. This is needed when keeping multiple contexts or articles separate, such as in infinite scroll applications. In the example below, it is .hentry.
<body>
    <div class="hentry">
        <div class="entry-content">
            <p>Paragraph 1</p>
            <p>Paragraph 2</p>
            <p>Paragraph 3</p>
        </div>
    </div>

    <script type="text/javascript">
        ( function () {

            var config = {
                // ...
                context: '.hentry',
                inventory: [
                    {
                        // ...
                        dynamic: true,
                        localContext: '.entry-content'
                        }
                    ]
                }
            };

            AdManager( config );

        } () );
    </script>
</body>

Contributing

Coding Style

AdManager follows the WordPress JavaScript Coding Standards. There is a .jscsrc included in the project for automatic linting using JSCS.

The modules are written in the UMD pattern to support AMD, CommonJS, and global usage.

Development

The project contains a gulpfile.js for concatenation and minification. To use first install gulp and the dependencies (npm install). The default gulp task (gulp) will start the watch task.

Dependencies

AdManager requires jQuery.

References