diff --git a/providers/src/airflow/providers/snowflake/hooks/snowflake.py b/providers/src/airflow/providers/snowflake/hooks/snowflake.py
index e957c0623cb03..fdf75939bdacf 100644
--- a/providers/src/airflow/providers/snowflake/hooks/snowflake.py
+++ b/providers/src/airflow/providers/snowflake/hooks/snowflake.py
@@ -201,6 +201,9 @@ def _get_conn_params(self) -> dict[str, str | None]:
         region = self._get_field(extra_dict, "region") or ""
         role = self._get_field(extra_dict, "role") or ""
         insecure_mode = _try_to_boolean(self._get_field(extra_dict, "insecure_mode"))
+        json_result_force_utf8_decoding = _try_to_boolean(
+            self._get_field(extra_dict, "json_result_force_utf8_decoding")
+        )
         schema = conn.schema or ""
         client_request_mfa_token = _try_to_boolean(self._get_field(extra_dict, "client_request_mfa_token"))
 
@@ -225,6 +228,9 @@ def _get_conn_params(self) -> dict[str, str | None]:
         if insecure_mode:
             conn_config["insecure_mode"] = insecure_mode
 
+        if json_result_force_utf8_decoding:
+            conn_config["json_result_force_utf8_decoding"] = json_result_force_utf8_decoding
+
         if client_request_mfa_token:
             conn_config["client_request_mfa_token"] = client_request_mfa_token
 
@@ -302,7 +308,13 @@ def _conn_params_to_sqlalchemy_uri(self, conn_params: dict) -> str:
                 for k, v in conn_params.items()
                 if v
                 and k
-                not in ["session_parameters", "insecure_mode", "private_key", "client_request_mfa_token"]
+                not in {
+                    "session_parameters",
+                    "insecure_mode",
+                    "private_key",
+                    "client_request_mfa_token",
+                    "json_result_force_utf8_decoding",
+                }
             }
         )
 
@@ -324,6 +336,9 @@ def get_sqlalchemy_engine(self, engine_kwargs=None):
         if "insecure_mode" in conn_params:
             engine_kwargs.setdefault("connect_args", {})
             engine_kwargs["connect_args"]["insecure_mode"] = True
+        if "json_result_force_utf8_decoding" in conn_params:
+            engine_kwargs.setdefault("connect_args", {})
+            engine_kwargs["connect_args"]["json_result_force_utf8_decoding"] = True
         for key in ["session_parameters", "private_key"]:
             if conn_params.get(key):
                 engine_kwargs.setdefault("connect_args", {})
diff --git a/providers/tests/snowflake/hooks/test_snowflake.py b/providers/tests/snowflake/hooks/test_snowflake.py
index b7c9382654be0..d75f1a4baf14c 100644
--- a/providers/tests/snowflake/hooks/test_snowflake.py
+++ b/providers/tests/snowflake/hooks/test_snowflake.py
@@ -138,6 +138,7 @@ class TestPytestSnowflakeHook:
                         "extra__snowflake__region": "af_region",
                         "extra__snowflake__role": "af_role",
                         "extra__snowflake__insecure_mode": "True",
+                        "extra__snowflake__json_result_force_utf8_decoding": "True",
                         "extra__snowflake__client_request_mfa_token": "True",
                     },
                 },
@@ -158,6 +159,7 @@ class TestPytestSnowflakeHook:
                     "user": "user",
                     "warehouse": "af_wh",
                     "insecure_mode": True,
+                    "json_result_force_utf8_decoding": True,
                     "client_request_mfa_token": True,
                 },
             ),
@@ -171,6 +173,7 @@ class TestPytestSnowflakeHook:
                         "extra__snowflake__region": "af_region",
                         "extra__snowflake__role": "af_role",
                         "extra__snowflake__insecure_mode": "False",
+                        "extra__snowflake__json_result_force_utf8_decoding": "False",
                         "extra__snowflake__client_request_mfa_token": "False",
                     },
                 },
@@ -247,6 +250,7 @@ class TestPytestSnowflakeHook:
                     "extra": {
                         **BASE_CONNECTION_KWARGS["extra"],
                         "extra__snowflake__insecure_mode": False,
+                        "extra__snowflake__json_result_force_utf8_decoding": True,
                         "extra__snowflake__client_request_mfa_token": False,
                     },
                 },
@@ -266,6 +270,7 @@ class TestPytestSnowflakeHook:
                     "session_parameters": None,
                     "user": "user",
                     "warehouse": "af_wh",
+                    "json_result_force_utf8_decoding": True,
                 },
             ),
         ],
@@ -473,6 +478,23 @@ def test_get_sqlalchemy_engine_should_support_insecure_mode(self):
             )
             assert mock_create_engine.return_value == conn
 
+    def test_get_sqlalchemy_engine_should_support_json_result_force_utf8_decoding(self):
+        connection_kwargs = deepcopy(BASE_CONNECTION_KWARGS)
+        connection_kwargs["extra"]["extra__snowflake__json_result_force_utf8_decoding"] = "True"
+
+        with (
+            mock.patch.dict("os.environ", AIRFLOW_CONN_TEST_CONN=Connection(**connection_kwargs).get_uri()),
+            mock.patch("airflow.providers.snowflake.hooks.snowflake.create_engine") as mock_create_engine,
+        ):
+            hook = SnowflakeHook(snowflake_conn_id="test_conn")
+            conn = hook.get_sqlalchemy_engine()
+            mock_create_engine.assert_called_once_with(
+                "snowflake://user:pw@airflow.af_region/db/public"
+                "?application=AIRFLOW&authenticator=snowflake&role=af_role&warehouse=af_wh",
+                connect_args={"json_result_force_utf8_decoding": True},
+            )
+            assert mock_create_engine.return_value == conn
+
     def test_get_sqlalchemy_engine_should_support_session_parameters(self):
         connection_kwargs = deepcopy(BASE_CONNECTION_KWARGS)
         connection_kwargs["extra"]["session_parameters"] = {"TEST_PARAM": "AA", "TEST_PARAM_B": 123}