diff --git a/README.md b/README.md
index a08f38d0..62ac2123 100644
--- a/README.md
+++ b/README.md
@@ -790,6 +790,21 @@ And set it up to run daily.
 UpdateConversionsJob.perform_later("Product", since: 1.day.ago)
 ```
 
+### Conversions Factor
+By default, conversions are added to the score. To have a greater impact on the score with fewer conversions, you can define a conversion factor to multiply the number of conversions before adding them to the score. See [ElasticSearch docs](https://www.elastic.co/guide/en/elasticsearch/reference/current/query-dsl-function-score-query.html#function-field-value-factor).
+
+You can set the factor in the `searchkick` method:
+```ruby
+class Product < ApplicationRecord
+  searchkick conversions: :conversions, conversions_factor: 100
+end
+```
+
+Or, call the search method with the `conversions_factor` option:
+```ruby
+Product.search("ice cream", conversions_factor: 100)
+```
+
 ## Personalized Results
 
 Order results differently for each user. For example, show a user’s previously purchased products before other results.
diff --git a/lib/searchkick/model.rb b/lib/searchkick/model.rb
index 41aa4875..18bbe1fc 100644
--- a/lib/searchkick/model.rb
+++ b/lib/searchkick/model.rb
@@ -3,8 +3,8 @@ module Model
     def searchkick(**options)
       options = Searchkick.model_options.merge(options)
 
-      unknown_keywords = options.keys - [:_all, :_type, :batch_size, :callbacks, :case_sensitive, :conversions, :deep_paging, :default_fields,
-        :filterable, :geo_shape, :highlight, :ignore_above, :index_name, :index_prefix, :inheritance, :language,
+      unknown_keywords = options.keys - [:_all, :_type, :batch_size, :callbacks, :case_sensitive, :conversions, :conversions_factor,
+        :deep_paging, :default_fields, :filterable, :geo_shape, :highlight, :ignore_above, :index_name, :index_prefix, :inheritance, :language,
         :locations, :mappings, :match, :max_result_window, :merge_mappings, :routing, :searchable, :search_synonyms, :settings, :similarity,
         :special_characters, :stem, :stemmer, :stem_conversions, :stem_exclusion, :stemmer_override, :suggest, :synonyms, :text_end,
         :text_middle, :text_start, :unscope, :word, :word_end, :word_middle, :word_start]
diff --git a/lib/searchkick/query.rb b/lib/searchkick/query.rb
index bef8be1b..513c897f 100644
--- a/lib/searchkick/query.rb
+++ b/lib/searchkick/query.rb
@@ -18,8 +18,8 @@ class Query
 
     def initialize(klass, term = "*", **options)
       unknown_keywords = options.keys - [:aggs, :block, :body, :body_options, :boost,
-        :boost_by, :boost_by_distance, :boost_by_recency, :boost_where, :conversions, :conversions_term, :debug, :emoji, :exclude, :explain,
-        :fields, :highlight, :includes, :index_name, :indices_boost, :limit, :load,
+        :boost_by, :boost_by_distance, :boost_by_recency, :boost_where, :conversions, :conversions_term, :conversions_factor,
+        :debug, :emoji, :exclude, :explain, :fields, :highlight, :includes, :index_name, :indices_boost, :limit, :load,
         :match, :misspellings, :models, :model_includes, :offset, :operator, :order, :padding, :page, :per_page, :profile,
         :request_params, :routing, :scope_results, :scroll, :select, :similar, :smart_aggs, :suggest, :total_entries, :track, :type, :where]
       raise ArgumentError, "unknown keywords: #{unknown_keywords.join(", ")}" if unknown_keywords.any?
@@ -626,6 +626,8 @@ def build_query(query, filters, should, must_not, custom_filters, multiply_filte
 
     def set_conversions
       conversions_fields = Array(options[:conversions] || searchkick_options[:conversions]).map(&:to_s)
+      conversions_factor = options[:conversions_factor] || searchkick_options[:conversions_factor]
+
       if conversions_fields.present? && options[:conversions] != false
         conversions_fields.map do |conversions_field|
           {
@@ -641,7 +643,8 @@ def set_conversions
                     }
                   },
                   field_value_factor: {
-                    field: "#{conversions_field}.count"
+                    field: "#{conversions_field}.count",
+                    factor: conversions_factor || 1
                   }
                 }
               }
diff --git a/test/conversions_test.rb b/test/conversions_test.rb
index e96c7ef0..e1aa6b24 100644
--- a/test/conversions_test.rb
+++ b/test/conversions_test.rb
@@ -59,4 +59,25 @@ def test_conversions_weight
     ]
     assert_order "product", ["Product Conversions", "Product Boost"], boost: "orders_count"
   end
+
+  def test_conversions_factor
+    Product.reindex
+    store [
+      {name: "Tomato", conversions: {}},
+      {name: "TomatE", conversions: {"tomato" => 1}},
+    ]
+    assert_order "tomato", ["TomatE", "Tomato"]
+    assert_order "tomato", ["Tomato", "TomatE"], conversions: false
+  end
+
+  def test_inline_conversions_factor
+    Speaker.reindex
+    store [
+      {name: "SpeakRE", conversions_a: {"speaker" => 1}},
+      {name: "Speaker"}
+    ], Speaker
+
+    assert_order "speaker", ["Speaker", "SpeakRE"], {conversions: "conversions_a"}, Speaker
+    assert_order "speaker", ["SpeakRE", "Speaker"], {conversions: "conversions_a", conversions_factor: 100}, Speaker
+  end
 end
diff --git a/test/models/product.rb b/test/models/product.rb
index b6179df4..c0eecdeb 100644
--- a/test/models/product.rb
+++ b/test/models/product.rb
@@ -10,6 +10,7 @@ class Product
     ],
     suggest: [:name, :color],
     conversions: [:conversions],
+    conversions_factor: 100,
     locations: [:location, :multiple_locations],
     text_start: [:name],
     text_middle: [:name],