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1 - Data Strategy & Metrics

Week 1: Data Strategy & Metrics Design

  • Materials:
    • How to Measure Anything: Finding the Value of Intangibles in Business, 3rd Edition. Douglas W. Hubbard. Released March 2014. Publisher(s): Wiley.
    • Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things. Marr, Bernard: Books.
    • Online Course: Learning spreadsheet. Google Data Analytics